An Introduction to Political CommunicationAn Introduction to Political Communication explores the relationship between politics, the media and democracy in the United Kingdom, the United States and other contemporary societies. In this textbook Brian McNair examines how politicians, trade unions, pressure groups, non-governmental organisations and terrorist organisations make use of the media. Separate chapters look at political media and their effects, the work of political advertising, marketing and public relations, and the communication practices of organisations at all levels, from grassroots campaigning through to governments and international bodies. Recent developments covered in the new edition includes: - the re-election of New Labour in 2001 - the changes in government information and communication policy introduced by the Blair administration since 1997 - the 2000 election of George W. Bush in the United States - the NATO interventions in Kosovo and the former Yugoslavia - the implications for international political communication of September 11 - the emergence of Al-Quaida and the war on terror |
Contents
Politics in the age of mediation | 3 |
Politics democracy and the media | 16 |
The effects of political communication | 29 |
The political media | 47 |
The media as political actors | 74 |
Communicating politics | 93 |
Party political communication I advertising | 95 |
Party political communication II political public relations | 130 |
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Common terms and phrases
1992 general election activities agenda American argued audience behaviour Bernard Ingham Britain broadcasting candidate capitalist channels Chapter citizens Cold War commercial conflict Conservative context cultural debate editorial election campaign electoral elite established example Falklands favourable governmental ibid important interview issues John Major journalists Kinnock Labour Party leader liberal democracy London major Margaret Thatcher marketing mass media McNair media coverage media management media organisations military negative Neil Kinnock newspapers noted objectives opinion polls party political party's Peter Mandelson political actors political advertising political communication political environment political message political parties political process political public relations politicians popular presidential pressure groups professional programmes propaganda pseudo-event public opinion public relations public sphere Reagan reported role Saatchi Saatchi and Saatchi Saddam Sheffield rally social Soviet Union strategy success techniques television terrorism terrorist Tony Blair Tories Vietnam voters voting