Ben Jerry's Double Dip: How to Run a Values Led Business and Make Money TooBen & Jerry's Homemade, Inc., has done more than win the tastebuds of America -- it has earned the admiration of Wall Street and established a model for business owners and employees eager to earn profits without compromising their principles. In Ben & Jerry's Double-Dip, Ben Cohen and Jerry Greenfield offer the ultimate insider's guide to creating a values-led business that makes money while benefiting the entire community. Using examples from their own company as well as a host of others, these renowned innovators reveal:
Ben & Jerry's Double-Dip is essential reading for anyone who owns, works for, invests in, or shops at a socially responsible business. |
Contents
Being Here Now | 13 |
What Do You Mean ValuesLed Business? | 29 |
ValuesLed | 55 |
ValuesLed Finance | 87 |
ValuesLed Retailing | 108 |
Marketing for Real | 129 |
ValuesLed Human Resources | 161 |
Other editions - View all
Common terms and phrases
action activities bank become believe Ben & Jerry's benefits better billion Body Shop building called campaign comes company's concerns corporate cost create customers decided decision don't economic effective employees environmental feel flavor fund give going hire human ice cream idea integrate invest involved issue it's Jerry Jerry's keep kids learned living looking marketing meet military never nonprofit nuts offering operations organization percent person positive problems profits purchasing scoop sell share social mission socially responsible society sourcing spend stand started success supplier talk That's there's thing thought trying values values-led Vermont we're whole