Brand New Day: The Highs and Lows of Starting a Small Business

This is a humorous, diary style account of the trials and tribulations of building a business. This book is the story of the first four years of Lara's business, LaRoo. It starts in 2004 when she left her full-time marketing role to set out on her own business adventure. Mocks mobile phone socks was the brand she launched in 2004. In her diary she talks about the challenges she faced and things that went well, as well as things that didn't go quite as well - sometimes very expensively.