Madison Avenue in Asia: Politics and Transnational AdvertisingDependency theory is used to analyze the significance of the rapidly expanding transnational advertising agencies as they operate in Singapore, China, Indonesia, and Malaysia. The American hegemony over international advertising is discussed, as is the general question of the effectiveness of foreign-influenced advertising. |
Contents
List of Figures | 11 |
Credits | 17 |
Advertisings Transnational Dimensions | 37 |
Copyright | |
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Madison Avenue in Asia: Politics and Transnational Advertising Michael H. Anderson Limited preview - 1984 |
Common terms and phrases
activities admen adver Advertisers Association Advertising Age advertising agencies advertising expenditures advertising in Malaysia advertising industry agency's American TNAA Asian Australia Beijing bridgeheads British Center nations China Chinese clients Coca-Cola colonial commercial communications consumer countries creative cultural Dentsu director dominance economic growth elites example expatriates foreign advertising foreign investment Galtung global government's Hakuhodo Hong Kong imperialism important indigenous influence interaction Jakarta Japan Japanese Kenyon & Eckhardt Kuala Lumpur Leo Burnett Lintas major Malay Malaysia and Singapore mass media McCann McCann-Erickson ment Multinational Ogilvy & Mather operations organization ownership percent Periphery nations Pernas Personal interview policies political Press problems promote PTM Thompson radio regional Singa Singapore's social societies Southeast Asia SSC&B SSC&B:Lintas structure Ted Bates television Third World tion tising TNAA's TNAAs TNCs trading transnational advertising TVRI U.S. Dollars Unilever United Western York