The Innovation Zone: How Great Companies Re-Innovate for Amazing SuccessInvent less. Innovate more. And join the next generation of successful global players.Innovation has become a mantra for organizations facing unprecedented market pressures and worldwide competition. But can it be taught or developed as a core competency? Are there rules for turning great ideas into breakthrough innovations that alter behavior and culture, change the companyâ??customer relationship, and carve out a path to global business success? Profiling dozens of todayâ??s most innovative organizations, The Innovation Zone delivers a new playbook for creating a structured business model of innovation that focuses on process, not products, to generate sustainable value and competitive dominance. |
Contents
| 1 | |
02 Building an Innovation Process | 27 |
03 Leading Innovation | 45 |
04 Innovation 20 | 67 |
05 OpenMinded Innovation | 85 |
06 The Seven Lessons of Innovation | 105 |
07 Measurement and Technology in Innovation | 135 |
Other editions - View all
The Innovation Zone: How Great Companies Re-Innovate for Amazing Success Thomas M. Koulopoulos No preview available - 2011 |
The Innovation Zone: How Great Companies Re-innovate for Amazing Success Thomas M. Koulopoulos No preview available - 2009 |
The Innovation Zone: How Great Companies Re-Innovate for Amazing Success Thomas M. Koulopoulos No preview available - 2011 |
Common terms and phrases
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