Social Media is a Cocktail PartyJim Tobin |
Contents
Cocktail Party Rules | 1 |
What is Social Media? | 13 |
Why Social Media Marketing is Different | 31 |
Brand Building 2 0 | 49 |
The Social Media Marketing Plan | 61 |
Social Media Optimization | 76 |
When You Arrive at the Party Listen First | 92 |
Preparing to Enter the Conversation | 106 |
Transparency | 115 |
The Pull Economy | 123 |
Viral Marketing | 129 |
Marketing in Second Life | 142 |
Social Media for Customer Support | 150 |
Social Media for Product Development | 170 |
Other editions - View all
Social Media Is a Cocktail Party: Why You Already Know the Rules of Social ... Jim Tobin,James Tobin,Lisa Braziel No preview available - 2008 |
Common terms and phrases
advertising allow anchor text answer blog blog post blogger blogosphere brand building brand evangelists Chairs Widget cial clients cocktail party Community company’s consumer conversations corporate created customer service customer support del.icio.us engage example Facebook friends go viral Google interact Internet LinkedIn listening look measure metrics monitoring MySpace Newsvine platform PR firms press releases problem product development public relations questions respond RSS feeds search engine search engine optimization Second share social bookmarking social media agency social media campaign social media marketing social media optimization social media strategy social media tools social networks someone tactics talk target audience there’s things tion topic traditional media traffic transparency trying Tumblr Twitter understand updates upload users viral marketing viral video Wal-Mart Webkinz What’s widget wiki YouTube