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United Artists, Volume 2, 1951-1978:

The Company That Changed the Film Industry
Front Cover
2 Reviews
University of Wisconsin Press, Mar 2, 2009 - Business & Economics - 446 pages
In this second volume of Tino Balio’s history of United Artists, he examines the turnaround of the company in the hands of Arthur Krim and Robert Benjamin in the 1950s, when United Artists devised a successful strategy based on the financing and distribution of independent production that transformed the company into an industry leader. Drawing on corporate records and interviews, Balio follows United Artists through its merger with Transamerica in the 1960s and its sale to MGM after the financial debacle of the film Heaven’s Gate. With its attention to the role of film as both an art form and an economic institution, United Artists: The Company That Changed the Film Industry is an indispensable study of one company’s fortunes from the 1950s to the 1980s and a clear-eyed analysis of the film industry as a whole.
    This edition includes an expanded introduction that examines the history of United Artists from 1978 to 2008, as well as an account of Arthur Krim’s attempt to mirror UA’s success at Orion Pictures from 1978 to 1991.

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Review: United Artists: The Company Built by the Stars

User Review  - Greta - Goodreads

Mind-numbing financial detail that tells a fascinating story of how United Artists was founded and basically limped along for its first 30 years. This must have been incredibly stressful for Pickford ... Read full review

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Contents

John Ireland and Dennis OKeefe in Raw Deal 1
29
Richard Basehart in He Walked by Night 130
38
THREE
45
Copyright

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About the author (2009)

Tino Balio is emeritus professor of film studies at the University of Wisconsin–Madison. He is author ofGrand Design: Hollywood as a Modern Business Enterpriseand editor ofThe American Film Industry, also published by the University of Wisconsin Press.  

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