books.google.co.uk - Sport, Beer, and Gender: Promotional Culture and Contemporary Social Life brings together a group of esteemed international scholars to focus on the important, complex, and mutually reinforcing relationships between sport, beer, and gender in fashioning promotional strategies and shaping global cultures...http://books.google.co.uk/books/about/Sport_beer_and_gender.html?id=0tk0j2wbw0YC&utm_source=gb-gplus-shareSport, beer, and gender