Understanding Disney: The Manufacture of Fantasy
Since the 1930s the Walt Disney Company has produced characters, images, and stories which have captivated audiences around the world. How can we understand the appeal of Disney products? What is it about the Disney phenomenon that attracts so many children as well as adults?
In this major new book, Janet Wasko examines the processes by which the Disney company - one of the largest media and entertainment corporations in the world - manufactures the fantasies which enthrall millions. She analyses the historical expansion of the Disney empire, examines the content of Disney's classic films, cartoons and TV programs and shows how they are produced, considering how some of the same techniques have been applied to the Disney theme parks. She also discusses the reception of Disney products by different kinds of audiences. By looking at the Disney phenomenon from a variety of perspectives, she provides a fresh and comprehensive account of one of the most significant media and cultural institutions of our time.
This important book by a leading scholar of the entertainment industries will be of great interest to students in media and cultural studies and will appeal to a wide readership.
What people are saying - Write a review
Review: Understanding Disney: The Hidden AgendaUser Review - Heather Downs - Goodreads
Wasko gives an excellent overview of the history and power of the Disney Corporation. Read full review
Review: Understanding Disney: The Hidden AgendaUser Review - Kallen Kentner - Goodreads
I was not impressed with this book. I took her class, and feel likewise about the class. Part of the problem may have been that it seemed pretty out of date (about 10 years old). Wasko seems to draw ... Read full review
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Canadian Journal of Communication - Vol. 29, No. 2 (2004)
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