Universal Principles of Design, Revised and Updated: 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach Through Design

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Rockport Publishers, Jan 1, 2010 - Design - 272 pages
36 Reviews

Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work—until now.

Universal Principles of Design, Revised and Updated is a comprehensive, cross-disciplinary encyclopedia of design. Richly illustrated and easy to navigate, it pairs clear explanations of every design concept with visual examples of the concepts applied in practice. From the "80/20” rule to chunking, from baby-face bias to Occam's razor, and from self-similarity to storytelling, every major design concept is defined and illustrated for readers to expand their knowledge.

This landmark reference will become the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise.

  

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Review: Universal Principles of Design: 100 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach Through Design

User Review  - Camila - Goodreads

it was hard to read at first, but i know this will be very useful in the future for me. Read full review

Review: Universal Principles of Design: 100 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach Through Design

User Review  - Paul Romine - Goodreads

Interesting to see some concepts that seemed just intuition actually put into words and named. Read full review

Contents

Foreword
11
Introduction
12
8020 Rule
14
Accessibility
16
Advance Organizer
18
AestheticUsability Effect
20
Affordance
22
Alignment
24
Iteration
142
Law of Prägnanz
144
Layering
146
Legibility
148
Life Cycle
150
Mapping
152
Mental Model
154
Mimicry
156

Anthropomorphic Form
26
Archetypes
28
Area Alignment
30
Attractiveness Bias
32
BabyFace Bias
34
Biophilia Effect
36
Cathedral Effect
38
Chunking
40
Classical Conditioning
42
Closure
44
Cognitive Dissonance
46
Color
48
Common Fate
50
Comparison
52
Confirmation
54
Consistency
56
Constancy
58
Constraint
60
Contour Bias
62
Control
64
Convergence
66
CostBenefit
68
Defensible Space
70
Depth of Processing
72
Design by Commitee
74
Desire Line
76
Development Cycle
78
Entry Point
80
Errors
82
Expectation Effect
84
Exposure Effect
86
Faceism Ratio
88
Factor of Safety
90
Feedback Loop
92
Fibonacci Sequence
94
FigureGround Relationship
96
Fitts Law
98
Five Hat Racks
100
FlexibilityUsability Tradeoff
102
Forgiveness
104
Form Follows Function
106
Framing
108
FreezeFlightFightForfeit
110
Garbage InGarbage Out
112
Golden Ratio
114
Good Continuation
116
Gutenberg Diagram
118
Hicks Law
120
Hierarchy
122
Hierarchy of Needs
124
Highlighting
126
Horror Vacui
128
HunterNurturer Fixations
130
Iconic Representation
132
Immersion
134
Inattentional Blindness
136
Interference Effects
138
Inverted Pyramid
140
Mnemonic Device
158
Modularity
160
Most Advanced Yet Acceptable
162
Most Average Facial Appearance Effect
164
Normal Distribution
166
Not Invented Here
168
Nudge
170
Ockhams Razor
172
Operant Conditioning
174
Orientation Sensitivity
176
Performance Load
178
Performance Versus Preference
180
Personas
182
Picture Superiority Effect
184
Priming
186
Progressive Disclosure
188
Propositional Density
190
ProspectRefuge
192
Prototyping
194
Proximity
196
Readability
198
Recognition Over Recall
200
Red Effect
202
Redundancy
204
Rosetta Stone
206
Rule of Thirds
208
Satisficing
210
Savanna Preference
212
Scaling Fallacy
214
Scarcity
216
SelfSimilarity
218
Serial Position Effects
220
Shaping
222
SignaltoNoise Ratio
224
Similarity
226
Stickiness
228
Storytelling
230
Structural Forms
232
Symmetry
234
Threat Detection
236
ThreeDimensional Projection
238
TopDown Lighting Bias
240
Uncanny Valley
242
Uncertainty Principle
244
Uniform Connectedness
246
Veblen Effect
248
Visibility
250
Visuospacial Resonance
252
von Restorff Effect
254
WabiSabi
256
WaisttoHip Ratio
258
Wayfinding
260
Weakest Link
262
Credits
264
Acknowledgments
266
About the Authors
267
Index
268
Copyright

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About the author (2010)

William Lidwell is the Director of Design at Stuff Creators Design in Houston, Texas. He is author of the best-selling design book, Universal Principles of Design, which has been translated into 12+ languages; Deconstructing Product Design, a social deconstruction of 100 classic products; and lecturer of two video series on design: "How Colors Affect You: What Science Reveals" available from The Great Courses, and "The Science of Logo Design" available from Lynda.com.

William Lidwell writes, speaks, and consults on topics of design and engineering. He is the author of multiple books including the best-selling design book Universal Principles of Design, which has been translated into 16 languages. He lives in Houston, TX.William Lidwell writes, speaks, and consults on topics of design and engineering. He is the author of multiple books including the best-selling design book Universal Principles of Design, which has been translated into 16 languages. He lives in Houston, TX.

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