books.google.co.uk - Powerful and practical, current and cutting-edge, ADVERTISING AND INTEGRATED BRAND PROMOTION, 5e captures the thrill of advertising with its integrated learning experience, solid theory, real-world examples, and coverage of emerging trends....http://books.google.co.uk/books/about/Advertising_and_integrated_brand_promoti.html?id=4kDgTS_NSZsC&utm_source=gb-gplus-shareAdvertising and integrated brand promotion