books.google.co.uk - "When psychologist Richard E. Nisbett shows an animated underwater scene to his American students, they zeroed in on a big fish swimming among smaller fish. Japanese observers instead commented on the background environment - and the different "seeings" are a clue to profund cognitive differences between...http://books.google.co.uk/books/about/The_Geography_of_Thought.html?id=525HX623L_cC&q=Nisbett&utm_source=gb-gplus-shareThe Geography of Thought
