The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits

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Pearson Education, Limited, 2005
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Review: Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits

User Review  - Nikki - Goodreads

I didn't read the whole book but I did enjoy what I read. I started on the introduction and eventually jumped back to some of the case studies. Read full review

Review: Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits

User Review  - Hrishikesh - Goodreads

Excellent study on how markets can be generate welfare. CK Pralhad presents an interesting study into how the Bottom-of-the-Pyramid markets are a rich source of market expansion. The symbiotic ... Read full review

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