The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits

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Pearson Education, Limited, 2005
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Review: Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits

User Review  - Nikki - Goodreads

I didn't read the whole book but I did enjoy what I read. I started on the introduction and eventually jumped back to some of the case studies. Read full review

Review: Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits

User Review  - Abdul Wahid Khan - Goodreads

Having little background on BoP concept, this book gives detail account of the happenings of the world in BoP market. How large MNCs are required to venture into BoP markets sustainably to not only ... Read full review

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