International Cases in the Business of Sport

Dr Simon Chadwick is a Director of the Birkbeck Sport Business Centre, and Programme Director for the MSc Sport Management and the Business of Football at the University of London. His research interests are based around sport marketing, in particular sponsorship, advertising and marketing communications, relationship marketing, branding, fan behaviour and segmentation strategies. He has published extensively in various areas of sport marketing and sport management, and has worked with various organisations across sport. Simon has also served as a consultant to sport businesses on projects relating to sponsorship management, spectator behaviour, service quality in sport, the international development of sports markets and the use of the internet. Amongst Simon's other responsibilities, he is Editor of the International Journal of Sports Marketing and Sponsorship, and is an Editorial Board member for Sport Marketing Europe, the International Journal of Sports Marketing and Management, the Journal of Leisure, Sport and Tourism Education, the International Journal of Sport Management, the Journal of Coaching Science and the Journal of Sport and Tourism. He also serves as a national correspondent for the European Association of Sport Management and Sport Marketing Quarterly. Simon is the founder and Chair of both the Academy of Marketing's Sport Marketing Special Interest Group and the European Sport Marketing Network, is a lead examiner for and a contributor to the Chartered Institute of Marketing's Sports Marketing Certificate programme and is an external examiner at a number of other UK universities. He is an Associate Member of faculty at IESE (University of Navarra) in Madrid, an Honorary Research Fellow of Coventry Business School, and a member of the Advisory Panel for Sport und Markt's European Sport Sponsorship award. Simon is co-editor of the following books: The Business of Sport Management, The Marketing of Sports and The Business of Tourism Management (all Financial Times Prentice Hall). He has also contributed chapters to books on football marketing, commercial sport, sport management and sport tourism.