Deep Stall: The Turbulent Story of Boeing Commercial Airplanes

Front Cover
Ashgate, Jan 1, 2005 - Transportation - 160 pages
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Boeing is one of the jewels in the US technology crown, but today US jobs are being exported abroad, with most of its aircraft program work based in Asia. Using Airbus as a comparison, Deep Stall utilizes the concept of strategic analysis to explain Boeing's decline and what can happen when a company places shareholder value over strategic value.

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About the author (2005)

David W. Thornton is Associate Professor in Government and History at Campbell University, North Carolina. Philip K. Lawrence is Director of the Aerospace Research Centre at UWE Bristol.

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