What people are saying - Write a review
Review: The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip ConsumerismUser Review - Eddy Allen - Goodreads
While the youth counterculture remains the most evocative and best-remembered symbol of the cultural ferment of the 1960s, the revolution that shook American business during those boom years has gone ... Read full review
All 33 reviews »
Review: The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip ConsumerismUser Review - Luke Echo - Goodreads
This is a very detailed analysis of advertising trends in the USA in the 1960s. Frank makes some interesting points against the standard "Co-Option" theme which seem particularly valid with the early ... Read full review
Other editions - View all
From other books
All Book Search results »
From Google Scholar
Douglas B Holt - 2002 - Journal of Consumer Research
Eric J Arnould, Craig J Thompson - 2005 - Journal of Consumer Research
Richard Florida - 2002 - Journal of Economic Geography
All Scholar search results »
Kelly Tepper Tian, William O Bearden, Gary L Hunter - 2001 - Journal of Consumer Research
Conquest of Cool by Thomas Frank, excerpt
JSTOR: The Conquest of Cool: Business Culture, Counterculture, and ...
the Rise Hip Consumerism
Consumer Counterculture - New York Times
New Page 1
Salon | Were the '60s a fraud?
Adbusters : The Magazine - #76 The Reconquest of Cool / The ...
Books: Thomas Frank (The Boston Phoenix . 12-01-97)
Book: The Conquest of Cool