books.google.co.uk - "... the greatest contribution to [semiotics] since the pioneering work of C. S. Peirce and Charles Morris." —Journal of Aesthetics and Art Criticism"... draws on philosophy, linguistics, sociology, anthropology and aesthetics and refers to a wide range of scholarship... raises many fascinating questions."...http://books.google.co.uk/books/about/A_theory_of_semiotics.html?id=BoXO4ItsuaMC&utm_source=gb-gplus-shareA theory of semiotics
