The Grocers: The Rise and Rise of the Supermarket Chains

Front Cover
Kogan Page Publishers, 2001 - Business & Economics - 350 pages
An in-depth examination of the rise of the supermarkets. It features access to the top decision-makers in leading companies, with discussion of how they have led the way in the areas of competencies, competitive strategies, marketing, internationalization, and world best practice customer service levels. This edition includes extra coverage on e-tailing and updated coverage of the fortunes of UK, European and US supermarkets, including Wal-Mart's take-over of Asda.

Other editions - View all

The Grocers: The Rise and Rise of the Supermarket Chains
Andrew Seth,Geoffrey Randall
Limited preview - 2001
The Grocers: The Rise and Rise of the Supermarket Chains
Andrew Seth,Geoffrey Randall
Limited preview - 1999
The Grocers: The Rise and Rise of the Supermarket Chains
Andrew Seth,Geoffrey Randall
Snippet view - 2001
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References to this book

About the author (2001)

Andrew Seth has worked in UK, Europe and USA for Unilever and was Marketing Director and then Chairman of Lever Brothers UK, forming close relationships with many of today's leading retailers. He is now Board Chairman at Added Value, the leading edge marketing agency, a director of Tempus Plc and Richmond Events, Pro Chancellor of Kingston University, and a Governor of the Royal Shakespeare Company of Dulwich College and of Cooperation, Ireland. Andrew speaks and writes widely on marketing and business.

Bibliographic information

TitleThe Grocers: The Rise and Rise of the Supermarket Chains
AuthorsAndrew Seth, Geoffrey Randall
Editionillustrated, reprint
PublisherKogan Page Publishers, 2001
ISBN0749435496, 9780749435493
Length350 pages
Subjects ›  › 

Business & Economics / General
Business & Economics / Industries / Retailing
Business & Economics / Sales & Selling / General
Business & Economics / Strategic Planning
  
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