books.google.co.uk - Consumer markets for foods and beverages in developed countries are well supplied and highly fragmented. Yet, the question being asked is how close retailers actually come to fulfilling their customers' requirements. The concept of consumer value is one of the main pillars underpinning the theory of...http://books.google.co.uk/books/about/Food_Quality_and_Consumer_Value.html?id=YhUVm7JjiEMC&utm_source=gb-gplus-shareFood Quality and Consumer Value
