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The Future of Competition:

Co-Creating Unique Value With Customers
Front Cover
7 Reviews
Harvard Business School Press, Jan 1, 2004 - Business & Economics - 257 pages
In this visionary book, C. K. Prahalad and Venkat Ramaswamy explore why, despite unbounded opportunities for innovation, companies still can't satisfy customers and sustain profitable growth. The explanation for this apparent paradox lies in recognizing the structural changes brought about by the convergence of industries and technologies; ubiquitous connectivity and globalization; and, as a consequence, the evolving role of the consumer from passive recipient to active co-creator of value. Managers need a new framework for value creation. Increasingly, individual customers interact with a network of firms and consumer communities to co-create value. No longer can firms autonomously create value. Neither is value embedded in products and services per se. Products are but an artifact around which compelling individual experiences are created. As a result, the focus of innovation will shift from products and services to experience environments that individuals can interact with to co-construct their own experiences. These personalized co-creation experiences are the source of unique value for consumers and companies alike.

In this emerging opportunity space, companies must build new strategic capital--a new theory on how to compete. This book presents a detailed view of the new functional, organizational, infrastructure, and governance capabilities that will be required for competing on experiences and co-creating unique value. C. K. Prahalad is the Harvey C. Fruehauf Professor of Business Administration at the University of Michigan Business School and co-author of the landmark best seller, Competing for the Future. His research, for over twenty years, has consistently focused on "next" practices. Venkat Ramaswamy is the Michael R. and Mary Kay Hallman Fellow of Electronic Business and Professor of Marketing at the University of Michigan Business School. His research focuses on new frontiers in co-creating value.

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Review: The Future of Competition: Co-Creating Unique Value With Customers

User Review  - Deepak - Goodreads

This is a great book giving lot of insight into business strategy and why we need to be innovative to keep on winning. Read full review

Review: The Future of Competition: Co-Creating Unique Value With Customers

User Review  - Vince - Goodreads

Figuring out how to effectively participate in the experience economy can burn a lot of brain cells. Prahalad and Ramaswamy offer guide-posts, perhaps the definitive set. Unfortunately, the examples ... Read full review

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From Google Scholar

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References from web pages

Book Excerpt | The Future Of Competition - How to Put Your ...
Managers are under intense pressure to create value. But value creation by improving operational efficiency?through such initiatives as outsourcing, ...
www.cio.com/ article/ 32233/ Book_Excerpt_The_Future_Of_Competition_How_to_Put_Your_Customers_to_Work_

The Hindu Business Line : The future of competition
The Hindu · Business Line · The Sportstar · Frontline · The Hindu ebooks · Catalyst - Books Columns - Value Spiral The future of competition. S. Ramachander ...
www.thehindubusinessline.com/ catalyst/ 2004/ 02/ 12/ stories/ 2004021200040400.htm

Co-Creating Unique Value with Customers
THEFUTUREOFCOMPETITION. harvard. business. school. press. Co-Creating Unique Value with Customers. ckPRAHALAD. VENKAT RAMASWAMY. Coauthor of the ...
www.eccvenkat.com/ 06._FOC-HBSP_Brochure.pdf

The Future of Competition
Try these related materials, selected for their relevance by our editorial team. Rollover the relevance levels below to explore more connections! ...
www.manyworlds.com/ exploreCO.aspx?coid=CO1229041137427

selvascano: Comments on: “The Future Of Competition; co-creating ...
“The Future Of Competition; co-creating unique value with customers” by ck Prahalad and Venkat Ramaswamy. I am biased.. I love the Social Networking / CRM ...
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The Future of Competition
This sets the scene for The Future of Competition: Co-creating Unique Value with Customers, where the worlds of companies and consumers converge and the ...
www.humanresourcesmagazine.com.au/ articles/ 17/ 0c020917.asp

In View - NHS board level development team
The Future of Competition: Co-creating Unique Value with Customers is a product of a six-year collaboration between ck Prahalad, professor of strategy and ...
www.executive.modern.nhs.uk/ inview/ inviewarticle.aspx?id=253

Expert Voices: ck Prahalad & Venkat Ramaswamy on CRM
In their upcoming book, The Future of Competition: Co-Creating Unique Value with Customers (Harvard Business School Press), University of Michigan Business ...
www.cioinsight.com/ c/ a/ Expert-Voices/ Expert-Voices-CK-Prahalad-Venkat-Ramaswamy-on-CRM/

The Future of Competition: Co-Creating Unique Value with Customers ...
The Future of Competition: Co-Creating Unique Value with Customers (Hardcover) Author(s): ck Prahalad and Venkatram Ramaswamy DOI: 10.1225/9535 ...
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Share 'Comments on: “The Future Of Competition; co-creating unique ...
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About the author (2004)

C.K. Prahaladis the Harvey C. Fruehauf Professor of Business Administration at the University of Michigan Graduate School of Business Administration and Chairman of the Board of Praja, a technology management company in San Diego. He lives in San Diego but travels extensively.

Venkat Ramaswamyis a professor of marketing at the University of Michigan Graduate School of Business Administration. He lives in Ann Arbor, Michigan.

Bibliographic information

QR code for The Future of Competition
TitleThe Future of Competition: Co-Creating Unique Value With Customers
AuthorsCoimbatore K. Prahalad, Dr. Venkatram Ramaswamy
Editionillustrated, reprint
PublisherHarvard Business School Press, 2004
ISBN1578519535, 9781578519538
Length257 pages
Subjects › 

Business & Economics / Forecasting
  
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