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I found The Future of Competition: Co-creating Unique Value with Customers to be an easy read and interesting for anyone from a new MBA student to anybody that interested in business. C.K.Prahalad, who is considered as one of today's top management gurus, presented a new idea that business competitions have started to get tougher because customers nowadays not only have more access to the information but they also network and discuss products with one another and become more powerful factors in business transactions. This paradigm shift leads to the demand for higher customization and transparency and it is very important for managements at every level to recognize and adapt to this new trend.
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Review: The Future of Competition: Co-Creating Unique Value With CustomersUser Review - Deepak - Goodreads
This is a great book giving lot of insight into business strategy and why we need to be innovative to keep on winning. Read full review
active beneﬁts brand Buckman building Business 2.0 Business School Press BusinessWeek C. K. Prahalad capabilities Cemex challenge channels Chapter co-construct co-create value co-creation experience co-creation of value collaboration company’s competence competitive consumer communities consumer experiences consumer-company interaction consumer’s context cost create customers deﬁne demand develop dialogue eBay efﬁciency emerging employees ence event evolving example experience environment experience innovation experience network experience space facilitate ﬁgure ﬁnancial ﬁnd ﬁrm’s ﬁrst ﬂexible Flextronics focus global Harvard Business School heterogeneous individual consumer industry inﬂuence infrastructure Internet knowledge environment LeapPad learning Lego Lego Mindstorms line managers locus logistics M. S. Krishnan managerial million multiple Napster nodal ﬁrm OnStar organization patient PayPal Prahalad products and services reconﬁgure reﬂect rience role sharing signiﬁcant social speciﬁc strategy sumer suppliers supply chain tion traditional transparency TSMC unique value creation process
Page 252 - Communities of creation: managing distributed innovation in turbulent markets", California Management Review, summer, VOL.43, NO.4, pp.24-54, 2000 4.
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CK PRAHALAD, VENKAT RAMASWAMY
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Scott E Sampson, Craig M Froehle - 2006 - Production and Operations Management
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