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Financial Times Prentice Hall, 2000 - Business & Economics - 394 pages
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Advertising looks at the structure and organisation of the industry, how campaigns are constructed and costed, the various methods of promotion, above-the-line and below-the-line costs, legal and ethical issues, market research and much, much more.

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English: Advertising
You will get practical experience in creating an advertising campaign and promotional texts, and advice from visiting professionals already working in this ... english/ courses/ advert.html

Advertising Principles - Pearson Education EMA Catalogue
Advertising: Principles And Practice, 7e is the only advertising textbook that emphasizes measuring advertising effectiveness. ... catalog/ academic/ course/ 0,1143,341278,00.html

Advertising; Frank Jefkins, Title Information
Advertising and the marketing function 2. Types of advertising 3. The advertising agency 4. Advertising media: above-the-line 5. ... 02_Catalogue/ 02_005_TitleInformation.aspx?rcn=0712108564& fr=tl

Marketing - Advertising - Advertising - Frank Jefkins ...
Marketing,Advertising,Advertising,Frank Jefkins,9780273634355,978-0-2736-3435-5,0-273-63435-6,0273634356,Mehr als 70.000 HigherEducation/ Marketing/ Advertising/ 1471/ 9780273634355/ Advertising.aspx

Advertising - Boek -
Bekijk en vergelijk informatie, beoordelingen, vragen & antwoorden en de beste winkels voor 'Advertising' op ▪ Boeken Engels ▪ specificaties, ... boeken_engels/ d0000780767/ Advertising.html

Librosbooks :: Administración :: Mercadotecnia :: ADVERTISING
X-Cart: full-featured PHP/mysql shopping cart software & ecommerce solutions for the best ecommerce websites catalogo/ product.php?productid=28598& cat=471& page=1

Jefkins Frank, Yadin Daniel: Advertising | ISBN: 9780273634355 ...
Advertising. 4 Rev Ed. Pearson Education Limited (United Kingdom), 2000 ... Advertising looks at the structure and organisation of the industry, ... books/ item/ 9780273634355.html.cs

Caritas Francis Hsu College Library Catalog
TITLE, Advertising / Frank Jefkins. IMPRINT, Plymouth : Macdonald & Evans, 1985. DESCRIPTION, viii, 248 p. : ill. ; 22 cm. SERIES, M. & E. handbook series, ... slsbin/ webopac.exe?lan=all& encode=BIG5& idx=idxid5& rcn=ACEd& lact=HS& ffn=200804060803442gQ...

Public Relations: As Perceived and Practiced by Commercial Banks
Advertising is any paid form of non-personal presentation and promotions of ... well supports and adapts to a company’s various advertising components. ... 1402-1552/ 2006/ 008/ LTU-DUPP-06008-SE.pdf

Vocational Training Council /All Locations
Title, Advertising / Frank Jefkins. Imprint, London : Pitman, 1994. Edition, 3rd ed. ... [341-342]) and index. Subject, Advertising. ISBN, 0712108564 (pbk.) ... search?/ aJohn+Wiley+& +Sons./ ajohn+wiley+and+sons/ -53%2C-1%2C0%2CB/ frameset& FF=ajefkins+frank+willi...

About the author (2000)

Frank Jefkins was Chief Examiner for LCCI.

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