Advertising looks at the structure and organisation of the industry, how campaigns are constructed and costed, the various methods of promotion, above-the-line and below-the-line costs, legal and ethical issues, market research and much, much more.
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Advertising and the Mind of the Consumer: What Works, what Doesn't and why
Max Sutherland,Alice K. Sylvester
No preview available - 2000
The Mirror Makers: A History of American Advertising and Its Creators
Stephen R. Fox
Limited preview - 1984
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You will get practical experience in creating an advertising campaign and promotional texts, and advice from visiting professionals already working in this ...
buckingham.ac.uk/ english/ courses/ advert.html
Advertising Principles - Pearson Education EMA Catalogue
Advertising: Principles And Practice, 7e is the only advertising textbook that emphasizes measuring advertising effectiveness. ...
vig.pearsoned.co.uk/ catalog/ academic/ course/ 0,1143,341278,00.html
Advertising; Frank Jefkins, Title Information
Advertising and the marketing function 2. Types of advertising 3. The advertising agency 4. Advertising media: above-the-line 5. ...
library.wandsworth.gov.uk/ 02_Catalogue/ 02_005_TitleInformation.aspx?rcn=0712108564&
Marketing - Advertising - Advertising - Frank Jefkins ...
Marketing,Advertising,Advertising,Frank Jefkins,9780273634355,978-0-2736-3435-5,0-273-63435-6,0273634356,Mehr als 70.000
www.pearson.ch/ HigherEducation/ Marketing/ Advertising/ 1471/ 9780273634355/ Advertising.aspx
Advertising - Boek - BESLIST.nl
Bekijk en vergelijk informatie, beoordelingen, vragen & antwoorden en de beste winkels voor 'Advertising' op BESLIST.nl ▪ Boeken Engels ▪ specificaties, ...
boeken_engels.beslist.nl/ boeken_engels/ d0000780767/ Advertising.html
Librosbooks :: Administración :: Mercadotecnia :: ADVERTISING
X-Cart: full-featured PHP/mysql shopping cart software & ecommerce solutions for the best ecommerce websites
www.librosbooks.com.mx/ catalogo/ product.php?productid=28598&
Jefkins Frank, Yadin Daniel: Advertising | ISBN: 9780273634355 ...
Advertising. 4 Rev Ed. Pearson Education Limited (United Kingdom), 2000 ... Advertising looks at the structure and organisation of the industry, ...
www.bookfayre.cz/ books/ item/ 9780273634355.html.cs
Caritas Francis Hsu College Library Catalog
TITLE, Advertising / Frank Jefkins. IMPRINT, Plymouth : Macdonald & Evans, 1985. DESCRIPTION, viii, 248 p. : ill. ; 22 cm. SERIES, M. & E. handbook series, ...
library.cfhc.caritas.edu.hk/ slsbin/ webopac.exe?lan=all&
Public Relations: As Perceived and Practiced by Commercial Banks
Advertising is any paid form of non-personal presentation and promotions of ... well supports and adapts to a company’s various advertising components. ...
epubl.luth.se/ 1402-1552/ 2006/ 008/ LTU-DUPP-06008-SE.pdf
Vocational Training Council /All Locations
Title, Advertising / Frank Jefkins. Imprint, London : Pitman, 1994. Edition, 3rd ed. ... [341-342]) and index. Subject, Advertising. ISBN, 0712108564 (pbk.) ...
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