books.google.co.uk - "...fascinating. Like Malcolm Gladwell on speed."—THE GUARDIAN"HERD is a rare thing: a book that transforms the reader's perception of how the world works".—Matthew D'Ancona, THE SPECTATOR"This book is a must. Once you have read it you will understand why Mark Earls is regarded as a marketing guru."—Daniel...http://books.google.co.uk/books/about/Herd.html?id=GZOYTDuoKwkC&q=example&utm_source=gb-gplus-shareHerd
