Doing Cultural Studies: The Story of the Sony Walkman

Front Cover
Paul du Gay
SAGE, Feb 10, 1997 - Language Arts & Disciplines - 151 pages
4 Reviews
In recent years `culture' has become a central concern in a wide range of fields and disciplines. This book introduces the main substantive and theoretical strands of this `turn to culture' through the medium of a particular case study: that of the Sony Walkman. Using the example of the Walkman, the book indicates how and why cultural practices and institutions have come to play such a crucial part in our lives, and introduces some of the central ideas, concepts and methods of analysis involved in conducting cultural studies.
  

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this is an important cultural studies text but almost in a historical sense - the normativity in evaluating any construct of consumer culture is too forefront to result in a truly insightful conclusion. Still, there is a lot of value in reading this historically, and considering the possibilities of 'reading' culture as text.  

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Write about iPhone n iPod Read full review

Contents

MAKING SENSE OF THE WALKMAN
17
THE PRODUCTION OF THE SONY WALKMAN
43
ARTICULATING
63
SONY AS A GLOBAL FIRM
77
CONSUMING THE WALKMAN
89
REGULATING THE WALKMAN I I I
113
The work of art in the age
125
The selling of the Walkman
131
A miniature history of the Walkman
141
INDEX
147
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