The Global Brain:

Your Roadmap for Innovating Faster and Smarter in a Networked World

Pearson Prentice Hall, Oct 12, 2007 - Business & Economics - 304 pages

All the talk about "open innovation" and externally-focused innovation assumes that "one size fits all" in terms of what network-centric innovation is and how companies should harness external creativity. But the reality is that there is no one right way to master this tool. For instance, loosely governed community-based innovation projects are a very different animal from tightly-orchestrated development projects driven by a large firm. As the landscape of network-centric innovation becomes more diverse and more confusing, there is a desperate need to structure the landscape to better understand different models for network-centric innovation. This book brings clarity to the confusion. Further, it argues that managers cannot rely on anecdotal success stories they read about in the press to implement a network-centric innovation strategy. They need rigorous and analytical advice on what role their company should play in an innovation network, what capabilities they need to create, and how they need to prepare their organization for this significant shift in the innovation approach. This book offers a practical and detailed roadmap for planning and implementing an externally-focused innovation strategy.

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This book does an extensive review of the various ways of doing "Open Innovation" and leveraging people outside your organization in the innovation process.
It does so using many current (~2005/6?) examples from multiple fields, some of which you may have heard of and some which maybe new to you.
Even if you are familiar with some or many of the examples, the studies of them are well done and provide a good evaluation of them. Also, it organizes the many examples and concepts (again, that you maybe familiar with) into a clean and useful framework that adds value - even if you were familiar with all the examples.

Review: The Global Brain: Your Roadmap for Innovating Faster and Smarter in a Networked World

User Review - getAbstract - Goodreads

The idea of the �Global Brain� is not brand-new. However, as India's and China's economies continue to expand, and as their workforces' technical expertise booms, this concept is becoming increasingly ... Read full review

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Selected pages

Title Page

Index

The Landscape of NetworkCentric Innovation	49

The Four Models of NetworkCentric Innovation	83

Executing NetworkCentric Innovation	175

Globalization and NetworkCentric Innovation	217

References	253

Index	267

Copyright

Other editions - View all

The Global Brain

Satish Nambisan,Mohanbir Sawhney
Limited preview - 2007

The Global Brain: Your Roadmap for Innovating Faster and Smarter in a ...

Satish Nambisan,Mohanbir S. Sawhney
No preview available - 2008

The Global Brain

Satish Nambisan
No preview available - 2007

Common terms and phrases

Airbus A380 AppExchange applications approach appropriate Boeing Boeing�s build business ecosystems capabilities centric innovation Chapter Clark Foams client firm collaborative innovation commercialization community members company�s contributions core create Creative Bazaar model customers defined Dial diverse domain Ducati emerging economies example expertise external developers firm�s Global Brain global partners individual inventors industry infrastructure inno innovation activities innovation agenda innovation architecture innovation capitalist innovation network innovation opportunities innovation projects innovation roles innovation space innovative ideas interactions inventor community IP rights Jam Central model knowledge leadership licensing Linden Lab Linux Mashup mechanisms MOD Station model model of network-centric network members network-centric innovation network-centric innovation initiatives network-centric warfare NineSigma OfficeMax Open Source Software OpenSolaris OpenSPARC Orchestra model organization organizational participate patent platform leader play the role players potential risk Salesforce.com share SPARC tion UltraSPARC T1 vation

References to this book

From Google Scholar

Enhancing innovation for sustainable growth and competitiveness in ...

Mohand-Said Oukil - 2009 - International Journal of Technology Management

Servizi postali

Vincenzo Visco Comandini - 2007 - Rivista DI Politica Economica

References from web pages

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The Innovation Bookshelf
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www.innovationwatch.com/ innovationbooks/ archives/ 2008/ 02/ the_global_brain_your_roadmap.html

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The Global Brain: Your Roadmap for Innovating Faster and Smarter in a Networked World, Satish Nambisan, Mohanbir Sawhney, - Wharton School Publishing.
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About the author (2007)

Satish Nambisan is a professor of technology management and strategy at the Lally School of Management, Rensselaer Polytechnic Institute in Troy, New York. He is a globally recognized researcher and thoughtleader in the areas of innovation management and technology strategy, and his recent research work has focused on customer co-innovation, network-centric innovation, and IT-enabled product development. His research has been published in premier management journals such as

Harvard Business Review, MIT Sloan Management Review, Management Science, and Academy of Management Review. Through

his consulting work and executive lectures, Satish has helped many companies in the United States, Singapore, and India in managing innovation and product development. Prior to joining the academia, Satish held executive positions at the consumer-products giant Unilever Plc. in Mumbai, India. More details about his research and consulting are available at www.satish-nambisan.com.

Mohanbir Sawhney is the McCormick Tribune Professor of Technology and the Director of the Center for Research in Technology & Innovation at the Kellogg School of Management, Northwestern University. He is a widely published expert in the areas of innovation, marketing, and strategy. He has authored several influential articles in publications like the Harvard Business Review and the MIT Sloan Management Review. His contributions to the literature on innovation include concepts like mediated innovation, community-centric innovation, and collaborative innovation with customers in a networked world. He consults with and advises dozens of Global 2000 companies around the world. This is his fourth book.

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Bibliographic information

Title	The Global Brain: Your Roadmap for Innovating Faster and Smarter in a Networked World
Authors	Mohanbir Sawhney, Satish Nambisan
Publisher	Pearson Prentice Hall, 2007
ISBN	0132716186, 9780132716185
Length	304 pages
Subjects	Business & Economics › Strategic Planning Business & Economics / Strategic Planning

Export Citation	BiBTeX EndNote RefMan

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