books.google.co.uk - Cross-cultural differences have many important implications for social identity, social cognition, and interpersonal behavior. The 10th volume of the Ontario Symposia on Personality and Social Psychology focuses on East-West cultural differences and similarities and how this research can be applied to...http://books.google.co.uk/books/about/Culture_and_Social_Behavior.html?id=Jz1NMLDT848C&q=structure&utm_source=gb-gplus-shareCulture and Social Behavior