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On the Firing Line:

My 500 Days at Apple
Front Cover
2 Reviews
HarperCollins Publishers, 1998 - Business & Economics - 298 pages
On the Firing Line: My 500 Days at Apple is Gil Amelio's recollection of what happened, told from his unique perspective as the occupant of Apple's hot seat. This is the revealing story of how a proven high-technology turnaround artist took on the biggest challenge of his career - and perhaps his life. Nothing could have prepared Amelio for the chaos that greeted him when he took over as CEO. First there was the reversal he suffered at the hands of the in-house legal staff from day one that rendered his highly touted compensation package a sham. Then, rapidly, came the spiraling maelstrom of problems - financial, organizational, and creative - that threatened daily to sweep him and Apple into oblivion. Amelio quickly uncovered the truth that the company was hemorrhaging both dollars and talent. He immediately plunged into a multifaceted rescue effort that included an extensive fund-raising campaign to solve Apple's cashflow problem and fevered negotiations for a new Macintosh operating system with luminaries such as Jean-Louis Gassee, Bill Gates, and Steve Jobs. In his own words, Amelio exposes a company that continually undermines its own best efforts, with financial officers using out-of-date systems that take weeks to process the most elementary data and sales executives being accused of "channel stuffing" - strong-arming retailers to buy computers they didn't need in order to make the company's quarterly sales look better.

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Review: On the Firing Line: My 500 Days at Apple

User Review  - Dave - Goodreads

An absolute vanity book. . . If you read this and then also read books like The Second Coming of Steve Jobs or Apple: The Inside Story of Intrigue, Egomania, and Business Blunders it makes for quite ... Read full review

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Copyright

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References from web pages

On the Firing Line: My 500 Days at Apple
Amelio, Phys '65, MS Phys '67, Ph.D. Phys '68, a partner with computer consultant firm Parkside Group is author of On the Firing Line: My 500 Days at Apple, ...
gtalumni.org/ StayInformed/ magazine/ sum98/ fireline.html

05/04/19 FROM APPLE TO SOUR GRAPES
After all, in On the Firing Line: My 500 Days at Apple, the ousted Apple boss gathers all the ammo he can find and fires back--taking aim at everyone from ...
www.businessweek.com/ 1998/ 18/ b3576047.htm

Gil Amelio - Wikipedia, the free encyclopedia
[edit] References. Amelio, Gil, On the Firing Line: My 500 Days at Apple, ISBN 0-88730-918-6 (1998, excerpt). [edit] External links ...
en.wikipedia.org/ wiki/ Gil_Amelio

Gil Amelio's Reign at Apple, and his Eventual Ouster
Hurt by his forced resignation, Amelio writes a book, On the Firing Line: My 500 Days at Apple, which includes a scathing review of Jobs and the changes he ...
www.osnews.com/ story/ 8905/ Gil-Amelios-Reign-at-Apple-and-his-Eventual-Ouster/

Salon 21st Books | Apple and the snake
Gil Amelio can't stop complaining in his new book, "On the Firing Line: My 500 Days at Apple." He complains about his former subordinates at Apple ...
archive.salon.com/ 21st/ books/ 1998/ 04/ 10books.html

SIGPC V3N5: Sour Apple, Sweet Freedom
After reading Life on the Firing Line: My 500 Days at Apple by ex-CEO Gil Amelio, I have a new appreciation of executive compensation. ...
www.sigpc.net/ v3/ n5/ index.htm

Latham Shinder's Blog
On the Firing Line: My 500 Days at Apple by Gil Amelio and William L. Simon is about Amelio’s short-lived tenure as CEO of Apple Computer beginning in 1996. ...
lathamshinder.blogspot.com/

Tick-Tock, Tick-Tock
And I've got one that will give the macjihad nightmares - it's "On the Firing Line, My 500 Days at Apple" by Gil Amelio. The full review is in the new ...
www.netherworld.com/ ~mgabrys/ clock/ tick21.html

On the Firing Line by Gil Amelio, William L. Simon (1999)
On The Firing Line: My 500 Days At Apple by Gil Amelio and William L. Simon. Review ID: 10000000000188992. <Back to all reviews | Report this review ...
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On the Firing Line; My 500 Days at Apple - Amelio, Gil/Simon ...
On the Firing Line; My 500 Days at Apple, Amelio, Gil/Simon, William L., 9780887309 - Comprar libro, Venta de libro, Libro en español e ingles, ...
www.ofertondelibros.com/ default.asp?R=9780887309182B

About the author (1998)

Gil Amelio was CEO of National Semiconductor before serving as CEO and chairman of Apple. He has been profiled in magazines such as Wired, Business Week, and The New Yorker. He lives in Los Altos Hills, California. Businessman Gil Amelio has written On the Firing Line: My 500 Days at Apple, a look at his successes and defeats as a CEO at Apple Computers. He also has written Profit from Experience: The National Semiconductor Story of Transformation Management.

Simon has been writing professionally for 30 years and has credits on some 800 published and produced works.

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