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Gonzo Marketing:

Winning Through Worst Practices
Front Cover
11 Reviews
Basic Books, Jun 17, 2009 - Business & Economics - 256 pages
Chris Locke, one of the most outspoken and original denizens of Web culture, sounds off against the limitations of traditional "broadcast" marketing and offers an alternative approach to building customer trust and loyalty
  

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Review: Gonzo Marketing: Winning Through Worst Practices

User Review  - Malene Jessen - Goodreads

Locke is both witty and intelligent, and even in my less desirable Danish translation you can still feel the presence in his writing. The greatest value for me was the cultural-historical take on ... Read full review

Review: Gonzo Marketing: Winning Through Worst Practices

User Review  - Waseem - Goodreads

man this book sucked, I absolutely hated this book...wtf!...Is the author trying to showcase his skills in the use of metaphors and / or ...perhaps a thesaurus???....get to the point man....surely ... Read full review

All 11 reviews »

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References from web pages

Saltire : Blogging by Steve maclaughlin
In Gonzo Marketing: Winning through Worst Practices, Locke takes on the myths and monuments of marketing armed new ideas and a razor sharp wit. Buckle up. ...
saltire.weblogger.com/ books/ br1001a

Rebel without a pause | Technology | The Guardian
Chris Locke, better-known as rageboy, could have saved dotcoms millions of dollars. But he reckons 'gonzo marketing' could still lead a renaissance, ...
www.guardian.co.uk/ technology/ 2002/ may/ 09/ internetnews.onlinesupplement3

CNN - Fear and loathing on the Web: "Gonzo" marketing thrives ...
Lead of story or other summary. 30 words more or less
www.cnn.com/ TECH/ computing/ 9807/ 16/ gonzo.idg/

Gonzo Engaged: November 10, 2002
A Conversation sparked by Christopher Locke's 'Gonzo Marketing: Winning Through Worst Practices'. Started by Jeneane Sessum in 2001, Gonzo Engaged was the ...
gonzoengaged.blogspot.com/ 2002_11_10_archive.html

Gonzo Marketing by Christopher Locke | Roy Christopher
To bring humor to a topic requires mastery beyond that of a mere expert. In Gonzo Marketing: Winning through Worst Practices (Perseus Publishing), Christopher.
roychristopher.com/ gonzo-marketing-by-christopher-locke

Gonzo Marketing: Winning through Worst Practices by Christopher ...
Gonzo Marketing is a knuckle-whitening ride to the place where social criticism, biting satire, and serious commerce meet -- and where the outdated ideals ...
www.questia.com/ library/ book/ gonzo-marketing-winning-through-worst-practices-by-christopher-locke.jsp

Joho the Blog: Gonzo Marketing revisited
An Entry from the Archives. « Halley's bed-and-breakfast rant || Back to Blog | When everything is known ». October 13, 2004 ...
www.hyperorg.com/ blogger/ mtarchive/ 003183.html

Ross Mayfield's Weblog
Supernova. Simulation of the density profile of a 1 solar mass main sequence star (just like the sun) after shock wave passage from a Type Ia supernova ...
radio.weblogs.com/ 0114726/ 2002/ 12/ 21.html

Attitude Adjustment | Fast Company
Christopher Locke's latest book, Gonzo Marketing: Winning Through Worst Practices (Perseus, 2001), is full of it. Locke's rant is mostly against big ...
www.fastcompany.com/ magazine/ 51/ mustread.html

In The Raw » I got to the end of Gonzo Marketing
Raw thoughts from rawalex. Expressvu · General · my personal rants · other things · Poker Thoughts · Recommended Sites · Stupid Shit · tv shows ·...
www.in-the-raw.com/ archives/ 124

About the author (2009)

Locke publishes Entropy Gradient Reversals from Boulder, Colorado, He has worked for Fujitsu, Ricoh, Carnegie Mellon University, Mecklermedia, MCI, and IBM, and has written extensively for publicatioins such as Forbes, Byte, Internet World, Information Week, and The Industry Standard.