Gonzo Marketing: Winning Through Worst Practices

Front Cover
Basic Books, Jun 17, 2009 - Business & Economics - 256 pages
9 Reviews
A Harvard Business Review Top-10 Business Book of 2001Gonzo Marketing is a knuckle-whitening ride to the place where social criticism, biting satire, and serious commerce meet--and where the outdated ideals of mass marketing and broadcast media are being left in the dust. Invoking the spirit of gonzo journalism, Locke rails against business practices that treat customers like cattle, and urges marketers of all stripes to tap into Web-based communities, or "micromarkets," based on candor, trust, passion, and a general disdain for anything that smacks of corporate smugness. Gonzo Marketing shows how companies that support and promote these communities can have everything they've always wanted: greater market share, customer loyalty, and brand equity. Laced with Locke's inimitable wit and penetrating point of view, Gonzo Marketing is the raucous wake-up call that no one in business--from the trading-room floor to the boardroom--can afford to ignore.
  

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Review: Gonzo Marketing: Winning Through Worst Practices

User Review  - Malene Jessen - Goodreads

Locke is both witty and intelligent, and even in my less desirable Danish translation you can still feel the presence in his writing. The greatest value for me was the cultural-historical take on ... Read full review

Review: Gonzo Marketing: Winning Through Worst Practices

User Review  - Waseem - Goodreads

man this book sucked, I absolutely hated this book...wtf!...Is the author trying to showcase his skills in the use of metaphors and / or ...perhaps a thesaurus???....get to the point man....surely ... Read full review

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Contents

Participating in the Scene
1
The View from 40000 Feet
19
The Value Proposition
43
Code Blue in the Marketing Ward
65
Stories as Strange Attractors
103
Social Marketing and Public Journalism
129
S From Micromediato Micromarkets
165
? The Gonzo Model
183
S Champions of the World
203
Copyright

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Saltire : Blogging by Steve maclaughlin
In Gonzo Marketing: Winning through Worst Practices, Locke takes on the myths and monuments of marketing armed new ideas and a razor sharp wit. Buckle up. ...
saltire.weblogger.com/ books/ br1001a

Rebel without a pause | Technology | The Guardian
Chris Locke, better-known as rageboy, could have saved dotcoms millions of dollars. But he reckons 'gonzo marketing' could still lead a renaissance, ...
www.guardian.co.uk/ technology/ 2002/ may/ 09/ internetnews.onlinesupplement3

CNN - Fear and loathing on the Web: "Gonzo" marketing thrives ...
Lead of story or other summary. 30 words more or less
www.cnn.com/ TECH/ computing/ 9807/ 16/ gonzo.idg/

Gonzo Engaged: November 10, 2002
A Conversation sparked by Christopher Locke's 'Gonzo Marketing: Winning Through Worst Practices'. Started by Jeneane Sessum in 2001, Gonzo Engaged was the ...
gonzoengaged.blogspot.com/ 2002_11_10_archive.html

Gonzo Marketing by Christopher Locke | Roy Christopher
To bring humor to a topic requires mastery beyond that of a mere expert. In Gonzo Marketing: Winning through Worst Practices (Perseus Publishing), Christopher.
roychristopher.com/ gonzo-marketing-by-christopher-locke

Gonzo Marketing: Winning through Worst Practices by Christopher ...
Gonzo Marketing is a knuckle-whitening ride to the place where social criticism, biting satire, and serious commerce meet -- and where the outdated ideals ...
www.questia.com/ library/ book/ gonzo-marketing-winning-through-worst-practices-by-christopher-locke.jsp

Joho the Blog: Gonzo Marketing revisited
An Entry from the Archives. « Halley's bed-and-breakfast rant || Back to Blog | When everything is known ». October 13, 2004 ...
www.hyperorg.com/ blogger/ mtarchive/ 003183.html

Ross Mayfield's Weblog
Supernova. Simulation of the density profile of a 1 solar mass main sequence star (just like the sun) after shock wave passage from a Type Ia supernova ...
radio.weblogs.com/ 0114726/ 2002/ 12/ 21.html

Attitude Adjustment | Fast Company
Christopher Locke's latest book, Gonzo Marketing: Winning Through Worst Practices (Perseus, 2001), is full of it. Locke's rant is mostly against big ...
www.fastcompany.com/ magazine/ 51/ mustread.html

In The Raw » I got to the end of Gonzo Marketing
Raw thoughts from rawalex. Expressvu · General · my personal rants · other things · Poker Thoughts · Recommended Sites · Stupid Shit · tv shows ·...
www.in-the-raw.com/ archives/ 124

About the author (2009)

Chris Locke is author of The Bombast Transcripts, co-author of The Cluetrain Manifesto, and editor/publisher of the Webzine Entropy Gradient Reversals. He has worked for Fujitsu, Ricoh, the Japanese government's "Fifth Generation" artificial-intelligence project, Carnegie Mellon University's Robotics Institute, CMP Publications, Mecklermedia, MCI, and IBM. Named in a 2001 Financial Times Group survey as one of the "top 50 business thinkers in the world," he has written for a wide variety of publications, including Forbes, The Industry Standard, Information Week, Harvard Business Review, and Release 1.0. He lives in Boulder, Colorado.