Apple: The Inside Story of Intrigue, Egomania, and Business BlundersApple Computer was once a shining example of the American success story. Having launched the personal computer revolution in 1977 with the first all-purpose desktop PC, Apple became the darling of the national business press and Wall Street. Yet by 1995, the company's change-the-world idealism had all but disappeared in a bitter internal struggle between warring camps. Raging internal mistakes, petty infighting, and gross mismanagement became Apple's hallmark, and today the company clings to a mere 3.7 percent share of the market it helped to create. Apple is the spellbinding account of what really went on behind closed doors, revealing the forces that dismantled this once great icon of American business. |
Contents
| 3 | |
| 20 | |
| 38 | |
A Noble Village | 62 |
An Engineering Morass | 82 |
The Fall of JeanLouis Gassée | 106 |
Crossing a Canyon | 131 |
Looking for Another Way Out | 154 |
From Power Mac to the Cliff | 269 |
The Wreck of the Diesel | 299 |
Spindlers Last Stand | 326 |
Impossible | 365 |
A Founders Return | 394 |
Thinking Different | 429 |
Notes | 449 |
Bibliography | 455 |
Other editions - View all
Apple: The Inside Story of Intrigue, Egomania, and Business Blunders Jim Carlton No preview available - 1998 |
Common terms and phrases
Anza Apple Computer Apple's asked Bill Gates California called Chahil chip clone company's Compaq computer industry Copland corporate Cupertino customers Dave Nagel Del Yocam desktop Diery Diesel Eilers Eisenstat employees engineers executive staff Gil Amelio going graphical Graziano hardware Ian Diery Intel Internet interview Jean-Louis Gassée John Sculley Kahng Kevin Sullivan Kuehler launch licensing looked Loren Mac's machine Macintosh Macworld manager manufacturers market share McNealy meeting merger Michael Spindler microprocessor Microsoft Mike Markkula million months Motorola multimedia named Newton OpenDoc operating system percent personal computer Power Mac PowerBook PowerPC problem programs puter R-and-D recalls remembers RISC Sakoman says Sculley's selling ship Silicon Valley Star Trek Steve Jobs strategy Sullivan Symantec talk Tesler thing told vice president Wall Street Journal wanted Windows 95 Yocam