Design Management Case Studies

Front Cover
Taylor & Francis, Apr 11, 2002 - Business & Economics - 256 pages
Through international cases, this invaluable book provides a unique and timely contribution to the knowledge of product and service innovation, giving useful insights into the way design can be used as a strategic business tool.

About the author (2002)

Robert Jerrard is Professor of Design Studies at the Institute of Art and Design, University of Central England. He has published widely and his research interests include risk assessment in design, ethnicity and entrepreneurship, and work based learning.
David Hands is Senior Research Assistant at the Istitute of Art and Design, University of Central England. He has worked and published widely in the area of design policy analysis.
Jack Ingram is Chair of the Programme of Postgraduate Design courses at the institute of Art and Design, University of Central England. He has published widely and is co-founder and executive editor of The Design Journal.

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