Gender, Race, and Class in Media: A Text-Reader

Front Cover
SAGE, 2003 - Language Arts & Disciplines - 776 pages
Gender, Race and Class in Media examines the mass media as economic and cultural institutions that shape our social identities. Through analyses of popular mass media entertainment genres, such as talk shows, soap operas, television sitcoms, advertising and pornography, students are invited to engage in critical mass media scholarship. A comprehensive introductory section outlines the book′s integrated approach to media studies, which incorporates three distinct but related areas of investigation: the political economy of production, textual analysis and audience response. The readings include a dozen new original essays, edited for maximum accessibility. The book provides:

- A comprehensive, critical introduction to Media Studies

- An analysis of race that is integrated into all chapters

- Articles on Cultural Studies that are accessible to undergraduates

- An extensive bibliography and section on media resources

- Expanded coverage of "queer" representations in mass media

- A new section on the violence debates

- A new section on the Internet

Together with new section introductions, these provide a comprehensive critical introduction to mass media studies.

 

Contents

A CULTURAL STUDIES APPROACH TO GENDER RACE AND CLASS IN MEDIA
1
Cultural Studies Multiculturalism and Media Culture
9
The New Media Giants Changing Industry Structure
21
The Meaning of Memory Family Class and Ethnicity in Early Network Television
40
Naked Capitalists
48
Hegemony
61
Women Read to Romance The Interaction of Text and Context
67
Black Sitcom Portrayals
79
Pornography and the Limits of Experimental Research
417
Mass Market Romance Pornography for Women Is Different
424
Everyday Pornography
434
King Kong and the White Woman Hustler Magazine and the Demonization of Black Masculinity
451
Gendered Television Femininity
469
Daze of Our Lives The Soap Opera as Feminine Text
476
Women Watching Together An Ethnographic Study of Korean Soap Opera Fans in the United States
482
I Think of Them as Friends Interpersonal Relationships in the Online Community
488

The Whites of Their Eyes Racist Ideologies and the Media
89
Hetero Barbie?
94
Popular Culture and Queer Representation A Critical Perspective
98
White Negroes
111
Inventing the Cosmo Girl Class Identity and GirlStyle American Dreams
116
Living Single and the Fight for Mr Right Latifah Dont Play
129
Whose Am I? The Identity and Image of Women in HipHop
136
Queer n Asian onand offthe Net The Role of Cyberspace in Queer Taiwan and Korea
149
Space Jam Media Conglomerates Build the Entertainment City
159
Kids for Sale Corporate Culture and the Challenge of Public Schooling
171
The Greatest Story Ever Sold Marketing and the O J Simpson Trial
176
The New Politics of Consumption Why Americans Want So Much More Than They Need
183
Nike Social Responsibility and the Hidden Abode of Production
196
Youve Never Had a Friend Like Me Target Marketing Disney to a Gay Community
204
Advertising and the Political Economy
212
Sex Likes and Advertising
223
In Spite of Women Esquire Magazine and the Construction of the Male Consumer
230
ImageBased Culture Advertising and Popular Culture
249
The More You Subtract the More You Add Cutting Girls Down to Size
258
Cosmetics A Clinique Case Study
268
Confusing Exotica Producing India in US Advertising
274
Advertising and People of Color
283
Current Perspectives on Advertising Images of Disability
293
Selling Sexual Subjectivities Audiences Respond to Gay Window Advertising
302
Gender and Hegemony in Fashion Magazines Womens Interpretations of Fashion Photographs
314
Television Violence At a Time of Turmoil and Terror
339
Advertising and the Construction of Violent White Masculinity From Eminem to Clinique for Men
349
The Mighty Morphin Power Rangers Teachers Voice Concern
359
Lay Theories of Media Effects Power Rangers at Preschool
367
Lessons From Littleton What Congress Doesnt Want to Hear About Youth and Media
385
Hidden Policies Discursive and Institutional Policing of Rap Music
396
The Pornography Debates Beyond Cause and Effect
406
No Politics Here Age and Gender in Soap Opera Cyberfandom
497
Consuming Pleasures Active Audiences and Soap Opera
507
Cathartic Confessions of Emancipatory Texts? Rape Narratives on The Oprah Winfrey Show
522
The Mediated Talking Cure Therapeutic Framing of Autobiography in TV Talk Shows
534
The Case Against Sleaze TV
548
Sitting Ducks and Forbidden Fruits
553
Ralph Fred Archie and Homer Why Television Keeps Recreating the White Male WorkingClass Buffoon
575
The Fox Network and the Revolution in Black Television
586
Representing Gay Men on American Television
597
Whats Wrong With This Picture? The Politics of Ellens Coming Out Party
608
Once in a Lifetime Constructing The Working Woman Through Cable Narrowcasting
613
In Their Prime Women in Nighttime Drama
625
Workplace Dramas Ensemble Casts 1990s Style
633
This Is for Fighting This Is for Fun Camerawork and Gunplay in RealityBased Crime Shows
642
Here Comes the Judge The Dancing Itos and the Televisual Construction of the Enemy Asian Male
651
Ling Woo in Historical Context The New Face of Asian American Stereotypes on Television
656
Jewish Women on Television Too Jewish or Not Enough?
665
The Titanic Sails On Why the Internet Wont Sink the Media Giants
677
Where Do You Want to Go Today? Cybernetic Tourism the Internet and Transnationality
684
Television and the Internet
688
Dating on the Net Teens and the Rise of Pure Relationships
696
Staking Their Claim Women Electronic Networking and Training in Asia
708
The Cherokee Indians and the Internet
715
A List of Media Activist Organizations
723
Glossary
727
Bibliography
739
Author Index
749
Subject Index
757
About the Editors
769
About the Contributors
771
Copyright

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About the author (2003)

Gail Dines is a professor of sociology and women’s studies at Wheelock College in Boston, where she is also chair of the American studies department. She has been researching and writing about the pornography industry for over twenty years. She has written numerous articles on pornography, media images of women, and representations of race in pop culture. Her latest book is PORNLAND: How Pornography has Hijacked our Sexuality. She is a cofounder of the activist group Stop Porn Culture!