Gender, Race, and Class in Media: A Text-ReaderGender, Race and Class in Media examines the mass media as economic and cultural institutions that shape our social identities. Through analyses of popular mass media entertainment genres, such as talk shows, soap operas, television sitcoms, advertising and pornography, students are invited to engage in critical mass media scholarship. A comprehensive introductory section outlines the book′s integrated approach to media studies, which incorporates three distinct but related areas of investigation: the political economy of production, textual analysis and audience response. The readings include a dozen new original essays, edited for maximum accessibility. The book provides: - A comprehensive, critical introduction to Media Studies - An analysis of race that is integrated into all chapters - Articles on Cultural Studies that are accessible to undergraduates - An extensive bibliography and section on media resources - Expanded coverage of "queer" representations in mass media - A new section on the violence debates - A new section on the Internet Together with new section introductions, these provide a comprehensive critical introduction to mass media studies. |
Contents
A CULTURAL STUDIES APPROACH TO GENDER RACE AND CLASS IN MEDIA | 1 |
Cultural Studies Multiculturalism and Media Culture | 9 |
The New Media Giants Changing Industry Structure | 21 |
The Meaning of Memory Family Class and Ethnicity in Early Network Television | 40 |
Naked Capitalists | 48 |
Hegemony | 61 |
Women Read to Romance The Interaction of Text and Context | 67 |
Black Sitcom Portrayals | 79 |
Pornography and the Limits of Experimental Research | 417 |
Mass Market Romance Pornography for Women Is Different | 424 |
Everyday Pornography | 434 |
King Kong and the White Woman Hustler Magazine and the Demonization of Black Masculinity | 451 |
Gendered Television Femininity | 469 |
Daze of Our Lives The Soap Opera as Feminine Text | 476 |
Women Watching Together An Ethnographic Study of Korean Soap Opera Fans in the United States | 482 |
I Think of Them as Friends Interpersonal Relationships in the Online Community | 488 |
The Whites of Their Eyes Racist Ideologies and the Media | 89 |
Hetero Barbie? | 94 |
Popular Culture and Queer Representation A Critical Perspective | 98 |
White Negroes | 111 |
Inventing the Cosmo Girl Class Identity and GirlStyle American Dreams | 116 |
Living Single and the Fight for Mr Right Latifah Dont Play | 129 |
Whose Am I? The Identity and Image of Women in HipHop | 136 |
Queer n Asian onand offthe Net The Role of Cyberspace in Queer Taiwan and Korea | 149 |
Space Jam Media Conglomerates Build the Entertainment City | 159 |
Kids for Sale Corporate Culture and the Challenge of Public Schooling | 171 |
The Greatest Story Ever Sold Marketing and the O J Simpson Trial | 176 |
The New Politics of Consumption Why Americans Want So Much More Than They Need | 183 |
Nike Social Responsibility and the Hidden Abode of Production | 196 |
Youve Never Had a Friend Like Me Target Marketing Disney to a Gay Community | 204 |
Advertising and the Political Economy | 212 |
Sex Likes and Advertising | 223 |
In Spite of Women Esquire Magazine and the Construction of the Male Consumer | 230 |
ImageBased Culture Advertising and Popular Culture | 249 |
The More You Subtract the More You Add Cutting Girls Down to Size | 258 |
Cosmetics A Clinique Case Study | 268 |
Confusing Exotica Producing India in US Advertising | 274 |
Advertising and People of Color | 283 |
Current Perspectives on Advertising Images of Disability | 293 |
Selling Sexual Subjectivities Audiences Respond to Gay Window Advertising | 302 |
Gender and Hegemony in Fashion Magazines Womens Interpretations of Fashion Photographs | 314 |
Television Violence At a Time of Turmoil and Terror | 339 |
Advertising and the Construction of Violent White Masculinity From Eminem to Clinique for Men | 349 |
The Mighty Morphin Power Rangers Teachers Voice Concern | 359 |
Lay Theories of Media Effects Power Rangers at Preschool | 367 |
Lessons From Littleton What Congress Doesnt Want to Hear About Youth and Media | 385 |
Hidden Policies Discursive and Institutional Policing of Rap Music | 396 |
The Pornography Debates Beyond Cause and Effect | 406 |
No Politics Here Age and Gender in Soap Opera Cyberfandom | 497 |
Consuming Pleasures Active Audiences and Soap Opera | 507 |
Cathartic Confessions of Emancipatory Texts? Rape Narratives on The Oprah Winfrey Show | 522 |
The Mediated Talking Cure Therapeutic Framing of Autobiography in TV Talk Shows | 534 |
The Case Against Sleaze TV | 548 |
Sitting Ducks and Forbidden Fruits | 553 |
Ralph Fred Archie and Homer Why Television Keeps Recreating the White Male WorkingClass Buffoon | 575 |
The Fox Network and the Revolution in Black Television | 586 |
Representing Gay Men on American Television | 597 |
Whats Wrong With This Picture? The Politics of Ellens Coming Out Party | 608 |
Once in a Lifetime Constructing The Working Woman Through Cable Narrowcasting | 613 |
In Their Prime Women in Nighttime Drama | 625 |
Workplace Dramas Ensemble Casts 1990s Style | 633 |
This Is for Fighting This Is for Fun Camerawork and Gunplay in RealityBased Crime Shows | 642 |
Here Comes the Judge The Dancing Itos and the Televisual Construction of the Enemy Asian Male | 651 |
Ling Woo in Historical Context The New Face of Asian American Stereotypes on Television | 656 |
Jewish Women on Television Too Jewish or Not Enough? | 665 |
The Titanic Sails On Why the Internet Wont Sink the Media Giants | 677 |
Where Do You Want to Go Today? Cybernetic Tourism the Internet and Transnationality | 684 |
Television and the Internet | 688 |
Dating on the Net Teens and the Rise of Pure Relationships | 696 |
Staking Their Claim Women Electronic Networking and Training in Asia | 708 |
The Cherokee Indians and the Internet | 715 |
A List of Media Activist Organizations | 723 |
Glossary | 727 |
Bibliography | 739 |
749 | |
757 | |
About the Editors | 769 |
About the Contributors | 771 |
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