The book is filled with absurd business models and unattainable business goals. It is so superfluous that one starts questioning the need for spending four years and almost three hundred pages of good grade paper. The thoughts are very random and give an impression that the book was conceptualized on-the-fly without any substantial prior research or thought process. Probably the main writer was napping on a toilet seat when something stuck him as an idea, and he called the shadow writer, who was in another embarrassing situation, giving birth to sheet of ridicule. With the able management guru he is, the shadow writer had no problems in giving catchy and geeky names (N=1 and R=G), etching together some unimaginable examples, creating anomalies with existing order and spitting strong words. 

http://jujubax.blogspot.com/2009/09/new-age-of-innovation.html

Este é o livro para ler se você quer entender qual o master concept por trás do barulho em torno de mídia social e porque tantas empresas estão entrando com tudo. Um livro denso, maravilhoso

Review: New Age of Innovation

Worth of reading, with few new and inspiring views. Mayby slightly missleading title, as this discusses more about business models and how to fullfil single customer needs with global resources.

Review: New Age of Innovation

American English is not the author's native language, which makes this book difficult. However, there are a ton of great ideas in this book. The only problem, most businesses that can afford them are too bureaucratic to implement them. Read full review

Review: New Age of Innovation

solid examples from India and US that exemplify the future of business innovation: co-creation of personalized experience, melting of hardware software and services into 1. nice mathematical like acronym N=1, R=G. Read full review