The Copywriter's Handbook: A Step-by-Step Guide to Writing That Sells

Front Cover
Henry Holt and Company, Mar 15, 1990 - Language Arts & Disciplines - 368 pages
A book for everyone who writes or edits copy, it reveals dozens of techniques that can help you write ads, commercials, and direct mail that get more attention and sell more products.

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The Copywriter's Handbook: A Step-by-step Guide to Writing Copy that Sells
Robert W. Bly
Snippet view - 1985

About the author (1990)

Robert W. Bly is an independent copywriter specializing in business to business and direct-response advertising.

Bibliographic information

TitleThe Copywriter's Handbook: A Step-by-Step Guide to Writing That Sells
AuthorRobert W. Bly
Editionreprint, revised
PublisherHenry Holt and Company, 1990
ISBN0805011943, 9780805011944
Length368 pages
Subjects ›  › 

Business & Economics / Careers / General
Language Arts & Disciplines / Writing / General
  
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