Entrepreneurship, Creativity & Organization: Text, Cases & Readings

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Prentice Hall, 1989 - Business & Economics - 543 pages
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This collection of cases and readings explores the social psychology of entrepreneurship - the concepts, skills, and attitudes necessary for individual success.

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Contents

OVERVIEW i
1
The Critical Role of a Human Resource Management HRM Perspective
8
CreativityWhat Is It?
14
Copyright

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About the author (1989)

John Kao is academic director of the Managing Innovation program at Stanford University. A former Harvard Business School professor, he is founder of several companies in the fields of biotechnology, film, and multimedia. A lecturer and adviser to numerous companies, Kao is also a member of the Global Business Network. He lives in San Francisco, CA.

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