Managerial Economics, 4th Edition

Front Cover
Routledge, Sep 11, 2013 - Business & Economics - 496 pages

Now in its fourth edition, Ivan Png's Managerial Economics has been extensively revised with
** A completely new introductory chapter emphasizing decision-making and behavioral biases,

** Intensive application to current issues including the sub-prime financial crisis and global competition, as well as

** Streamlined presentation focusing on the economics that managers need to know.

As always, the text presents the key concepts of micro-economics intuitively, without requiring any sophisticated mathematics. Throughout, it emphasizes actual management application, and links to other functions including marketing and finance.

The new fourth edition is updated with fresh up-to-date discussion questions from all over the world and enhanced with detailed instructor supplements. It is an ideal text for any course focusing on the practical application of micro-economic principles to management.

 

Contents

List of figures
Figures
Demand
Tables
2
6
Elasticity
1
58
1
Part III
3
Externalities
1
Asymmetric information
Incentives and organization

Supply
Lower input price
Market equilibrium
Economic efficiency
24
Part II
35
38
Monopoly
Pricing
48
Strategic thinking
9
2
Oligopoly
1
62
4
1
Regulation
3
16
Limit pricing
Notes
Accidents
63
290
71
Copyright

Common terms and phrases

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About the author (2013)

Ivan Png is the Lim Kim San Professor in the School of Business and Professor of Economics and Information Systems at the National University of Singapore. Previously, Dr. Png was a faculty member at the Anderson School, University of California, Los Angeles (1985-96) and the Hong Kong University of Science & Technology (1993-96). He is the author of Managerial Economics, which has been published in multiple editions and adapted into Chinese (traditional and simplified characters) and Korean. He received the NUS-UCLA Executive MBA Teaching Excellence Award, 2008. Dr Png is an independent director of Healthway Medical Corporation Ltd. He was a nominated MP (10th Parliament of Singapore), 2005-06, member of the Trustworthy Computing Academic Advisory Board, Microsoft Corporation, 2006-10, and an independent director of Hyflux Water Trust Management Pte Ltd, 2007-2011.

Bibliographic information

TitleManagerial Economics, 4th Edition
AuthorIvan Png
Edition4, revised
PublisherRoutledge, 2013
ISBN113629757X, 9781136297571
Length496 pages
Subjects ›  › 

Business & Economics / Economics / General
Business & Economics / Economics / Microeconomics
Business & Economics / General
  
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