books.google.co.uk - In this classic text, the first full-scale application of cognitive science to politics, George Lakoff analyzes the unconscious and rhetorical worldviews of liberals and conservatives, discovering radically different but remarkably consistent conceptions of morality on both the left and right. For this...http://books.google.co.uk/books/about/Moral_Politics.html?id=R-4YBCYx6YsC&utm_source=gb-gplus-shareMoral Politics