books.google.co.uk - The world's most exciting, fastest-growing new market is where you least expect it: at the bottom of the pyramid. Collectively, the world's billions of poor people have immense untapped buying power. They represent an enormous opportunity for companies who learn how to serve them. Not only can it be...http://books.google.co.uk/books/about/The_Fortune_at_the_Bottome_of_the_Pyrami.html?id=R5ePu1awfloC&utm_source=gb-gplus-shareThe Fortune at the Bottome of the Pyramid
