books.google.co.uk - Publisher's description: What do Coca-Cola, McDonalds, IBM, Microsoft and Virgin have in common? Yes, they are all global giants striding successfully across the world, but what they are less recognized for are all those branded products they've launched that have bombed--spectacularly and at great cost....http://books.google.co.uk/books/about/Brand_Failures.html?id=S3mBjtBR-3wC&utm_source=gb-gplus-shareBrand Failures
