books.google.co.uk - In an age of increasing consumer cynicism towards brands, marketers are being urged to become more authentic. Yet, how can brands project authenticity when many people believe commercial objects are by definition, fake? Building Brand Authenticity identifies how marketers can create brands that reflect...http://books.google.co.uk/books/about/Building_Brand_Authenticity.html?id=SBzRiXcwLh8C&utm_source=gb-gplus-shareBuilding Brand Authenticity
