Managerial Economics

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Blackwell Publishers, 2002 - Business & Economics - 569 pages
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"Managerial Economics" develops simple, practical tools and concepts for business students as well as practicing managers. Presenting the essentials of managerial economics in an accessible style, this book uniquely integrates the discipline to other managerial functions -- including accounting, finance, human resource management, and marketing.

Each chapter is centered around a real world business case study and develops this issue's relevant managerial economics principles in a straightforward manner.

The discussions are reinforced with numerous supplementary cases, including Echo Bay Mines (Canada) and the Brisbane Concrete Cartel. Each chapter includes fifteen review questions to underscore basic principles, as well as over ten discussion questions to apply and expand upon these principles to recent business problems.

This second edition also emphasizes the economic principles of the "new economy," particularly scalability and network effects.

Managerial Economics is supported by an instructor's manual and on-line resources for students and instructors visit: and

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Managerial Economics: Ivan Png & Dale Lehman
Managerial Economics develops simple, practical tools and concepts for business students as well as practical managers. Written in simple, accessible style, ... ~ipng/ ed3.htm

Managerial Economics wiki - Wiki site for the Png/Lehman Manageri...
Managerial economics is the science of directing scarce resources to manage cost ... Whether a market is local or global, the same managerial economics ...

Book Listing by Subject: Managerial Economics: General (Economics ...
Books suitable for the teaching of Managerial Economics: General in university-level economics. books/ ManagerialEconomicsGeneral.htm

Managerial Economics -- from Wolfram Library Archive
excerpted from: Teaching MBA Students to Compete in Simulated Oligopoly Environments by Philip Crooke, Luke Froeb, Steven Tschantz Vanderbilt University We ... infocenter/ Courseware/ 335/

Course Syllabus and Outline for Managerial Economics
Managerial economics provides a set of fundamental building blocks ... the students have learned the basic concepts and ideas of managerial economics. ... doc/ courses/ tpg/ mba/ 2006-2007/ PMBA2963.pdf

Managerial economics - Wikipedia, the free encyclopedia
Managerial economics (also called business economics), is a branch of economics that applies microeconomic analysis to specific business decisions. ... wiki/ Managerial_economics

The Tuck MBA - Managerial Economics - Syllabus
Png, Ivan: "Managerial Economics", 2/e, Blackwell Publishing; ISBN: 0631225161. AVAILABLE AT WHEELOCK BOOKS IN HANOVER ... dart/ groucho/ tuck_mba_program.syllabus?p_id=GEM1

Managerial Economics, Second Edition by Ivan Png
Blackwell Publishing - Written in a simple accessible style, the book presents essentials of managerial economics. real life case studies help develop the ... png/ contents.htm

managerial economics -
Application of economic principles to decision making in business firms or other management units. The basic concepts are drawn from microeconomic the doc/ 1B1-371117.html

Managerial Economics
Managerial economics provides fundamental building blocks for various related disciplines such as cost accounting, marketing, corporate finance, ... Docs/ S05/ syllabi/ Managerial%20Economics.doc

About the author (2002)

Ivan Png is Kwan Im Thong Hood Cho Temple Professor and Professor of Business Policy and Economics at the National University of Singapore. Previously, he was a faculty member at the John E. Anderson School, UCLA (1985-96) and the Hong Kong University of Science & Technology (1993-6). He served as a nominated MP (10th Parliament of Singapore, 2nd session, 2005-06). His research has been published in the "American Economic Review," "Journal of Political Economy, Quarterly Journal of Economics, Management Science," and elsewhere.

Dale Lehman is an Associate Professor of Economics and Director of the MBA in Information and Communication Technology at Alaska Pacific University. He is the author, with Dennis Weisman, of "The Telecommunications Act of 1996: The "Costs" of Managed Competition" (2000).

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