Sway: The Irresistible Pull of Irrational Behaviour
Why are we more likely to fall in love when we feel in danger?
Why would an experienced pilot disregard his training and the rules of the aviation industry, leading to the deadliest airline crash in history?
Why do we find it near-impossible to re-evaluate our first impressions of a person or situation, even when the evidence shows we were wrong?
Discover the answers in Sway.
We all believe we are rational beings, yet the truth is that we're much more prone to irrational behaviour than we realise or like to admit. In this compelling book, Ori and Rom Brafman reveal why. Looking at irrational behaviour in fields as diverse as medicine, archaeology and the legal system, they chart the psychological undercurrents that influence even our most basic decisions. In doing so they draw on the latest research in social psychology and behavioural economics to reveal the irresistible forces that sway us all.
Sway is a fascinating insight into the way we all behave and will change the way you view the world.
What people are saying - Write a review
Review: Sway: The Irresistible Pull of Irrational BehaviorUser Review - Elizabeth - Goodreads
This book was fascinating! The first bit of information that was interesting was how fast we make judgments and then how hard it is to have those judgments changed. The second bit of information that ... Read full review
Review: Sway: The Irresistible Pull of Irrational BehaviorUser Review - James Mcmurray - Goodreads
This is an excellent survey of several of the major factors humans fall prone to that keep us from thinking rationally. The book is incredibly well-written and easy to digest. Entertaining anecdotes ... Read full review