Sway: The Irresistible Pull of Irrational Behaviour
Why are we more likely to fall in love when we feel in danger?
Why would an experienced pilot disregard his training and the rules of the aviation industry, leading to the deadliest airline crash in history?
Why do we find it near-impossible to re-evaluate our first impressions of a person or situation, even when the evidence shows we were wrong?
Discover the answers in Sway.
We all believe we are rational beings, yet the truth is that we're much more prone to irrational behaviour than we realise or like to admit. In this compelling book, Ori and Rom Brafman reveal why. Looking at irrational behaviour in fields as diverse as medicine, archaeology and the legal system, they chart the psychological undercurrents that influence even our most basic decisions. In doing so they draw on the latest research in social psychology and behavioural economics to reveal the irresistible forces that sway us all.
Sway is a fascinating insight into the way we all behave and will change the way you view the world.
What people are saying - Write a review
Review: Sway: The Irresistible Pull of Irrational BehaviorUser Review - Lynne Favreau - Goodreads
I've been considering people's motivations, trying to figure out why we make the choices we do, in an attempt to understand what may have precipitated the actions of characters I'm writing about. Sway ... Read full review
Review: Sway: The Irresistible Pull of Irrational BehaviorUser Review - Blanca Rodriguez - Goodreads
"Although no one is likely to win a popularity contest by playing the devil's advocate, businesses would do well to respect a dissenting opinion-if The dissenter, of course, is as likely to be wrong ... Read full review
Onderstroom / druk 1: de onweerstaanbare drang tot irrationeel gedrag
Ori Brafman,Rom Brafman
Limited preview - 2010