This is project for B.C

I wrote a paper about the concept of Tribal Marketing in 1994 in response to an Economist advertisement seeking entrants for a new topic in marketing to be presented to the Quest AGM held in Florida that year. Mine was the only foreign paper to be accepted - along with one other from New York.
Tribal marketing is now a common topic but none of the papers on the web seem to acknowledge the original source.
Here it is.
http://www.rmastudies.org.nz/issues/70-tribal-science/409-tribal-quest
Quest is a club of the marketing directors of top companies on the Fortune 500 list.
So it seems that many of them took to the idea.
The pdf version has a larger typeface but the word version on the web page is easier to cut and paste etc.  

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