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Commodify Your Dissent:

Salvos from The Baffler : [the Business of Culture in the New Gilded Age]
Front Cover
Thomas C. Frank, Matt Weiland
28 Reviews
W W NORTON & Company, 1997 - Business & Economics - 287 pages
The 1980s and 1990s have seen an enormous increase in the power of business over the American mind. Not since the Gilded Age have the robber barons of business accumulated more wealth or won more popular attention. But where the tycoons of yore built railroads or banks, today culture stands at the heart of American enterprise and mass entertainment has become its economic dynamo. For a decade The Baffler magazine has been an invigorating voice of dissent against these developments, in the tradition of the muckrakers and H. L. Mencken's The American Mercury. Commodity Your Dissent gathers together the best of its excoriating criticism of the new American cultural order, exploring such peculiar developments as the birth of the rebel consumer as hero in the pages of Wired and Details; the dramatic rise of "alternative" culture in the post-Nirvana era; the appearance of new business gurus like Tom Peters and corporate fads like "reengineering"; the ever-accelerating race to market youth culture; and the encroachment of advertising and commercial enterprise into every last nook and cranny of American life.

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Review: Commodify Your Dissent: Salvos from The Baffler

User Review  - Mead - Goodreads

Comfortable ideas to anyone who's read critical theory before. Read full review

Review: Commodify Your Dissent: Salvos from The Baffler

User Review  - Timothy Faust - Goodreads

perfect? nah. but it's a wonderful and much-needed aggregation of New Left polemic from the early and mid 1990s. Read full review

All 28 reviews »

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References from web pages

Salon | Books: Commodify Your Dissent
David Futrelle reviews 'Commodify Your Dissent' by Thomas Frank and Matt Weiland
www.salon.com/ books/ sneaks/ 1997/ 11/ 12review.html

Commodify Your Dissent (Main Page)
Tom Frank and Matt Weiland, Editors. Commodify Your Dissent. Salvos from The Baffler. From the pages of The Baffler, the most vital and perceptive new ...
www.wwnorton.com/ catalog/ fall97/ commodify.htm

Commodify Your Dissent
THOMAS FRANK. Why Johnny Can't Dissent. The public be damned! I work for my stockholders. --William H. Vanderbilt, 1879. Break the rules. Stand apart. ...
www.nytimes.com/ books/ first/ f/ frank-dissent.html

Frank and Weiland (eds.), Commodify Your Dissent
The Birth and (Hoped-For) Death of the Rebel Consumer Hero, or, Between Mencken and the Cultural Front. These are depressing times for leftists in America, ...
www.cscs.umich.edu/ ~crshalizi/ reviews/ commodify-your-dissent/

commodify your dissent
For some thoughts and resources on the kind of cultural theory Tom Frank hates and we love, check out the theory.org.uk site. by craig willse ...
www.makezine.org/ commodify.html

University of Oklahoma Libraries
At this point in history, it is more important than ever to cultivate meaningful relationships, question authority, and preserve what cultural elements ...
libraries.ou.edu/ exhibits/ inspire/ book.asp?year=2004& facultyID=186

mediachannel.org - INTERVIEWS | Thomas Frank
Thomas Frank on liberation marketing, the conquest of cool and the branding of just about everything. Thomas Frank is the editor of The Baffler, ...
www.mediachannel.org/ views/ interviews/ frank.shtml

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Powell's Books - Commodify Your Dissent: Salvos from the Baffler ...
The 1980s and 1990s have seen an enormous increase in the power of business over the American mind. Not since the Gilded Age have the robber barons of ...
www.powells.com/ biblio/ 1-0393316734-2

About the author (1997)

Thomas Frank is the author of Pity the Billionaire, The Wrecking Crew, What's the Matter with Kansas, One Market Under God and others. Frank is a former opinion columnist for The Wall Street Journal and is the founding editor of The Baffler and a monthly columnist for Harper's.

Matt Weiland is the Deputy Editor of The Paris Review. He has been an editor at Granta, The Baffler and The New Press, and he oversaw a documentary radio unit at NPR. His writing has appeared in the New York Times Book Review, New York Observer, The Nation and The New Republic. He is the co-editor, with Sean Wilsey, of The Thinking Fan's Guide to the World Cup and, with Thomas Frank, of Commodify Your Dissent: The Business of Culture in the New Gilded Age. He lives in Brooklyn with his wife and son.

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