Management for Social Enterprise

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SAGE Publications, Apr 1, 2009 - Business & Economics - 246 pages
Management for Social Enterprise overviews the key business topics required by social entrepreneurs, and managers in social enterprises, with perspectives on strategy, finance, ethics, governance, marketing, and people management. Written in direct, accessible language by a team of authors currently teaching and researching in this sector, each chapter is fully supported with useful resources. Chapters include brief overviews, further reading, suggested web resources and, importantly, international case studies, drawing on real-life business examples.
 

Contents

1 INTRODUCTION TO THE LANDSCAPE FOR SOCIAL ENTERPRISES
1
2 SOCIAL ENTERPRISES IN CONTEXT THE STORY SO FAR
25
3 STRATEGIC MANAGEMENT FOR SOCIAL ENTERPRISES
54
4 MANAGING PEOPLE IN A SOCIAL ENTERPRISE ENVIRONMENT
90
5 SOCIAL ENTERPRISES AND FINANCIAL MANAGEMENT
111
6 MARKETING FOR SOCIAL ENTERPRISES
135
7 BUSINESS ETHICS AND SOCIAL ENTERPRISES
172
8 GOVERNANCE AND SEs
212
INDEX
240
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About the author (2009)

George Foster¿s teaching and research interests are sports business management, globalization strategies of new ventures, entry strategies of ventures into the U.S., and cost management analysis. He is active in venture capital, and the Silicon Valley business community. He serves on the board of several startups and is an advisor to entrepreneurs. He directs the Executive Program for Growing Companies at Stanford University and works with MBA¿s in the development of business plans. Foster is author or co-author of seven books and over 30 articles and has received multiple research awards from academic and business associations. Companies he has worked with include Apple Computer, ARCO, Australian Stock Exchange, Borland, DEC, Exxon Corp., Frito-Lay, Hewlett Packard, McDonald¿s Corp., and PepsiCo.

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