Turning Houses Into Homes: A History of the Retailing and Consumption of Domestic Furnishings
From the earliest times, people have striven to turn their houses into homes through the use of decoration and furnishings, stimulating in turn a major commercial sector dedicated to offering the products and services essential to feed the ever-changing dictates of domestic fashion. Whilst there is plentiful evidence to show that these phenomena can be traced to medieval times, it is arguable that the 18th century witnessed the birth of a widespread and sophisticated consumer society. With a comparatively wealthy and socially mobile society, 18th-century Britain proved to be a fertile ground for ideas of home improvement and beautification, which were to persist to the present day. Turning Houses into Homes not only maps the history, changes, development and structure of the retail furnishing industry in Britain over three centuries, but also examines the relationships between the retailer and the consumer.
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