Co-opportunity: Join Up for a Sustainable, Resilient, Prosperous World

Front Cover
John Wiley & Sons, Feb 18, 2010 - Business & Economics - 350 pages
0 Reviews
John Grant is back! Bestselling author of Green Marketing Manifesto fame returns to get you involved in creating a sustainable future!

In this book, green business guru John Grant shows how we, when we join forces through co-operative initiatives, can really make changes and work towards a better future.

John uses cases and examples from around the world, from social networks to social ventures, Carrot Mobbing to the Carbon Disclosure Project, to show how a move to greater co-operation via what he calls Co-operative Networks can be a way forwards for all of us to increase the common well-being. 

Arguing that a climate for change can be created by engaging rather than alienating people, John also demonstrates ways of ‘relocating dreams’ to allow us to reassess our desires and priorities.

Whether you are a business leader, politician, armchair economist, environmentalist or general interest reader, the inspiration and ideas John Grant provides in Co-Opportunity encourages us all to think again about our individual behaviour and our actions – our ideas of what it is to be human - and to get co-creating to build a better world for all. Sit back and watch, or become part of this grass roots new movement.

  

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

FORUMS FOR CHANGE
WORKING IT THROUGH
TRAINING EVANGELISTS
NARRATIVES AND MENTAL MODELS
IMAGINATIVE FRAMING THE ROLE OF FICTION
THE SLOW MOVEMENT
NEW FUTURAMA
INTRINSIC GOALS AND CHANGING VALUES
ETHICAL EXCHANGES
LABELS WITH ATTITUDE
RIGHT DATA IN THE RIGHT PLACE AT THE RIGHT TIME
THE WISDOM OF GROUPS
PROGRESSIVE STANDARDS
RADICAL VISIBILITY
SHARED TEXTS
USERCENTRED POLICY DESIGN

UTILITIES
MEMES
Reconnecting with nature
Community
Citizenship
CONTACT WITH NATURE
COMMUNITY
PLAY
CRAFT AND LIFELONG LEARNING
CITIZENSHIP
CONTACT WITH NATURE
COMMUNITY SHOPS
LIFELONG LEARNING
PLAY
CRAFT
CITIZENSHIP
GENERATIVITY
CARROT MOBS
FROM CONSUMER TO CITIZEN
FEEDBACK
OPEN SOURCE
STARTING A SOCIAL VENTURE
RETHINKING OWNERSHIP
INVESTMENT AND DECENT RETURNS
CROWD FUNDING
RESILIENCE AS GOING OFFGRID
LOYALTY
VALUES AND VALUE
COINNOVATION
BARTER ALTERNATIVE ECONOMICS
THE SOCIAL ECONOMY
SYSTEMS THINKING
MAXIMISE LAZINESS
DISTRIBUTEDNESS
MULTICELLULAR ORGANISATION DESIGN
DESIGNING OUT WASTE
COOPERATIVE MARKETS
JOY
DIVISION OF BRILLIANCE
Copyright

Common terms and phrases

About the author (2010)

 John Grant was one of the co-founders of St Luke's (the socially aware London ad agency) and is the author of 4 previous bestselling books on new frontiers in marketing, media and innovation. John's sustainable marketing and innovation clients include (the UK Government) ACTONCO2, Cisco, The Co-operative Bank, The Design Council, The Guardian, innocent drinks, IKEA, ING, i-Team (a local government initiative),  O2, Philips, The Royal Mail, SSE, Unilever. John is a prolific international speaker, writer, blogger, commentator and is an associate of Forum for the Future, Demos and an Observer Ethical Awards judge.

Bibliographic information