Co-opportunity: Join Up for a Sustainable, Resilient, Prosperous World

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John Wiley & Sons, Feb 18, 2010 - Business & Economics - 350 pages
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John Grant is back! Bestselling author of Green MarketingManifesto fame returns to get you involved in creating asustainable future!

In this book, green business guru John Grant shows howwe, when we join forces through co-operativeinitiatives, can really make changes and work towards a betterfuture.

John uses cases and examples from around the world, from socialnetworks to social ventures, Carrot Mobbing to the CarbonDisclosure Project, to show how a move to greater co-operationvia what he calls Co-operative Networks can be a way forwards forall of us to increase the common well-being. 

Arguing that a climate for change can be created by engagingrather than alienating people, John also demonstrates ways of‘relocating dreams’ to allow us to reassess our desiresand priorities.

Whether you are a business leader, politician, armchaireconomist, environmentalist or general interest reader, theinspiration and ideas John Grant provides in Co-Opportunityencourages us all to think again about our individual behaviour andour actions – our ideas of what it is to be human - and toget co-creating to build a better world for all. Sit back andwatch, or become part of this grass roots new movement.

  

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Contents

FORUMS FOR CHANGE
WORKING IT THROUGH
TRAINING EVANGELISTS
NARRATIVES AND MENTAL MODELS
IMAGINATIVE FRAMING THE ROLE OF FICTION
THE SLOW MOVEMENT
NEW FUTURAMA
INTRINSIC GOALS AND CHANGING VALUES
ETHICAL EXCHANGES
LABELS WITH ATTITUDE
RIGHT DATA IN THE RIGHT PLACE AT THE RIGHT TIME
THE WISDOM OF GROUPS
PROGRESSIVE STANDARDS
RADICAL VISIBILITY
SHARED TEXTS
USERCENTRED POLICY DESIGN

UTILITIES
MEMES
Reconnecting with nature
Community
Citizenship
CONTACT WITH NATURE
COMMUNITY
PLAY
CRAFT AND LIFELONG LEARNING
CITIZENSHIP
CONTACT WITH NATURE
COMMUNITY SHOPS
LIFELONG LEARNING
PLAY
CRAFT
CITIZENSHIP
GENERATIVITY
CARROT MOBS
FROM CONSUMER TO CITIZEN
FEEDBACK
OPEN SOURCE
STARTING A SOCIAL VENTURE
RETHINKING OWNERSHIP
INVESTMENT AND DECENT RETURNS
CROWD FUNDING
RESILIENCE AS GOING OFFGRID
LOYALTY
VALUES AND VALUE
COINNOVATION
BARTER ALTERNATIVE ECONOMICS
THE SOCIAL ECONOMY
SYSTEMS THINKING
MAXIMISE LAZINESS
DISTRIBUTEDNESS
MULTICELLULAR ORGANISATION DESIGN
DESIGNING OUT WASTE
COOPERATIVE MARKETS
JOY
DIVISION OF BRILLIANCE
Copyright

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About the author (2010)

 John Grant was one of the co-founders of St Luke's (the socially aware London ad agency) and is the author of 4 previous bestselling books on new frontiers in marketing, media and innovation. John's sustainable marketing and innovation clients include (the UK Government) ACTONCO2, Cisco, The Co-operative Bank, The Design Council, The Guardian, innocent drinks, IKEA, ING, i-Team (a local government initiative),  O2, Philips, The Royal Mail, SSE, Unilever. John is a prolific international speaker, writer, blogger, commentator and is an associate of Forum for the Future, Demos and an Observer Ethical Awards judge.

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