International Cases in the Business of SportInternational Cases in the Business of Sport focuses specifically on the analysis of high profile cases studies within the management of sport businesses and offers an innovative teaching solution to a market that is often overlooked. This book is a truly international text examining sports from a global perspective and including case studies on: football, rugby, baseball, athletics, cricket, motor sports and sailing. Edited by two leading figures in the field, the text provides:
The combination of academic theory and real world examples in the world of sport business make this is a vital book for students, academics and those already working in the sports industry. |
Other editions - View all
International Cases in the Business of Sport Simon Chadwick,Dave Arthur,John Beech Limited preview - 2017 |
Common terms and phrases
Adidas advertising arena Asia athletes Atlético de Madrid attendance attract Australia Barmy Army broadcast cent Championship club’s coaches Coast to Coast commercial competition consumers countries cricket ESPN fans FC Barcelona female focus football club golf Guinness Gulbis hockey increase India involved Journal locker room logo Lotte Giants major Manchester United matches million multisport naming rights Natalie Gulbis National Basketball Association Nike Olympic Games operators Pacific Islanders participation play players Premier League professional sports programme promote race Real Madrid retail Retrieved revenue rugby league rugby union season sexual harassment shoes spectators sponsors sponsorship Sport Management sport organizations sporting events Sports Business Sports Marketing sportswear stadium stakeholders strategy success sweatyBetty Telenor television tennis tion Tour de France tournament UCD AFC UCI Pro Tour volunteers women World Cup