Media MogulsThe emergence of a few powerful individuals in control of large sections of mass communication industries has coincided with world-wide media de-regulation. In the first book to take a close look at media moguls as a species, Jeremy Tunstall and Michael Palmer show how a handful of own-and-operate entrepreneurs run their empires with a highly eccentric and highly political management style. Individuals such as Berlusconi, Hersant, and Murdoch, in France, Germany, Italy, Britain and the US, are considered in the context of the changing European media industry. The book considers other, non-mogul trends: the emergence of a European media policy and a European-US-Japanese world media industry. Additional case studies focus on Reuters as a news-and-data super-agency and the part played by advertising and other media lobbies in shaping media policy. |
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acquired advertising agencies agency’s Agnelli American Association audience Axel Springer became Benedetti Berlusconi Bertelsmann Britain British Brussels cable CAEJ cartel cent circulation commercial television communications company’s competition Council of Europe countries daily newspapers dominant Europe Europe’s European media feature films Fininvest France France’s Gianni Agnelli Hachette Havas Hersant Hollywood important interests Italian media Italy journalists Lagardère launched leading Leo Kirch Lew Grade lobbying London magazine major Maxwell media companies media industry media market media moguls million Minister Mitterrand Mondadori Monitor Murdoch networks newspaper publishers newsprint NPAs operate ownership Paris percent Pigeat political politicians Press print media production profits programming provincial public service broadcasting purchase quota radio Reuters revenue Robert Hersant Rupert Murdoch Saatchi satellite sector shareholder shares Silvio Berlusconi Springer Stock Exchange strategy success Television Without Frontiers Thomson Time–Warner trade TV channel western