Slave in a Box: The Strange Career of Aunt Jemima
The figure of the mammy occupies a central place in the lore of the Old South and has long been used to ullustrate distinct social phenomena, including racial oppression and class identity. In the early twentieth century, the mammy became immortalized as Aunt Jemima, the spokesperson for a line of ready-mixed breakfast products. Although Aunt Jemima has undergone many makeovers over the years, she apparently has not lost her commercial appeal; her face graces more than forty food products nationwide and she still resonates in some form for millions of Americans.
In Slave in a Box, M.M. Manring addresses the vexing question of why the troubling figure of Aunt Jemima has endured in American culture. Manring traces the evolution of the mammy from her roots in the Old South slave reality and mythology, through reinterpretations during Reconstruction and in minstrel shows and turn-of-the-century advertisements, to Aunt Jemima's symbolic role in the Civil Rights movement and her present incarnation as a "working grandmother." We learn how advertising entrepreneur James Webb Young, aided by celebrated illustrator N.C. Wyeth, skillfully tapped into nostalgic 1920s perceptions of the South as a culture of white leisure and black labor. Aunt Jemima's ready-mixed products offered middle-class housewives the next best thing to a black servant: a "slave in a box" that conjured up romantic images of not only the food but also the social hierarchy of the plantation South.
The initial success of the Aunt Jemima brand, Manring reveals, was based on a variety of factors, from lingering attempts to reunite the country after the Civil War to marketing strategies around World War I. Her continued appeal in the late twentieth century is a more complex and disturbing phenomenon we may never fully understand. Manring suggests that by documenting Aunt Jemima's fascinating evolution, however, we can learn important lessons about our collective cultural identity.
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Review: Slave in a Box: The Strange Career of Aunt JemimaUser Review - Badger Diva - Goodreads
great historical read Read full review
Review: Slave in a Box: The Strange Career of Aunt JemimaUser Review - Pam - Goodreads
This was the 1st book on "My Summer Reading List".It was an in-depth explanation as to how an African-American woman of the South became an "icon" from Civil War times to present day_as it is STILL on ... Read full review
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Revisiting Aunt Jemima: 'Slave in a Box' : NPR
He's the author of a book called, “Slave in a Box: The Strange Career of Aunt Jemima.” I asked him if he sees any comparison between the modern-day ...
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Slave in a Box: The Strange Career of Aunt Jemima - Questia Online ...
Slave in a Box: The Strange Career of Aunt Jemima.
JSTOR: Slave in a Box: The Strange Career of Aunt Jemima
Slave in a Box: The Strange Career of Aunt Jemima. By mm Manring * Charlottesville: University of Virginia Press, 1998. xi + 210 pp. ...
Slave in a Box: The Strange Career of Aunt Jemima, by mm Manring
Slave in a Box: The Strange Career of Aunt Jemima by mm Manring 221 pages, 6 x 9 • Paper $19.50 ISBN 0-8139-1811-1. http://www.upress.virginia.edu/manring. ...
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Slave in a Box
SLAVE IN A BOX The Strange Career of Aunt Jemima. By mm Manring. University Press of Virginia, cloth, $47.50; paper, $14.95. ...
www.nytimes.com/ books/ 98/ 10/ 25/ bib/ 981025.rv112711.html
by tradition, as against the selected artists themselves, in the ...
Slave in a Box: The Strange Career of Aunt Jemima. mm Manring. Charlottesville, VA: University Press. of Virginia, 1998. xii + 209pp. (Paper US$14.95) ...
www.blackwell-synergy.com/ doi/ abs/ 10.1525/ tran.2001.10.1.58
Historian, The: Slave in a Box: The Strange Career of Aunt Jemima ...
Slave in a Box: The Strange Career of Aunt Jemima. By mm Manring. (Charlottesville and London: University Press of Virginia, 1998. Pp. ix, 183. $47.50.) ...
findarticles.com/ p/ articles/ mi_hb3498/ is_200001/ ai_n8291846/ print
The modern American kitchen of a white middle-class woman of the ...
Manring, mm Slave in a Box: The Strange Career of Aunt Jemima. Charlottesville: University of Virginia Press, 1998. Moore, C. Eugene. ...
www.lib.unc.edu/ instruct/ amstu390/ ferrismammytoastercoverpaper.doc
Marketing & Consumer Behavior - 039-015
A 3 page book review that examines mm Manring's scholarly text Slave in a Box: the Strange Career of Aunt Jemima, which explores the history of this ...
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The Journal of Interdisciplinary History 30:2
Slave in a Box: The Strange Career of Aunt Jemima. By mm Manring. (Charlottesville, University Press of Virginia, 1998) 210 pp. $47.50 cloth. $14.95 paper ...
www.mitpressjournals.org/ doi/ pdf/ 10.1162/ jinh.1922.214.171.1240